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Social Media Specialist

PT LEE SHALOM BERJAYATangerang, Bantenglintspublished 09/03/2026
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Job Summary

The Social Media Specialist is responsible for developing and implementing a comprehensive social media strategy to increase brand awareness, engagement, and conversions. The ideal candidate will have a strong understanding of social media platforms, content creation, and analytics.

Key Responsibilities

  1. Develop Social Media Strategy: Create and execute a social media strategy that aligns with the company's overall marketing goals.
  2. Content Creation: Develop high-quality, engaging content for social media platforms, including graphics, videos, and captions.
  3. Social Media Management: Manage and maintain the company's social media presence across multiple platforms, including Facebook, Twitter, Instagram, and LinkedIn.
  4. Analytics and Reporting: Monitor and analyze social media metrics, including engagement rates, follower growth, and conversions. Provide regular reporting and recommendations for improvement.
  5. Community Management: Respond to comments, messages, and reviews on social media in a timely and professional manner.
  6. Influencer Collaboration: Identify and collaborate with influencers and other social media partners to amplify the company's message.
  7. Stay Up-to-Date with Industry Trends: Stay current with the latest social media trends, platform updates, and best practices.

Qualifications

  1. Education: Bachelor's degree in Marketing, Communications, or a related field.
  2. Experience: Minimum 1 year of experience in social media marketing or a related field.
  3. Skills: Proven ability to create engaging content, manage social media platforms, and analyze metrics.
  4. Knowledge: Strong understanding of social media platforms, content creation, and analytics.

Required Skills

  1. Content Creation: Ability to create high-quality, engaging content for social media platforms.
  2. Social Media Management: Ability to manage and maintain a strong social media presence across multiple platforms.
  3. Analytics: Ability to monitor and analyze social media metrics, including engagement rates, follower growth, and conversions.
  4. Communication: Excellent communication and interpersonal skills to collaborate with internal teams and external partners.

Skills: Social Media, Instagram Marketing, Teamwork, Analytical Skills, TikTok, Design Thinking