Content Manager

Key Responsibilities

• Develop and execute the overall content strategy aligned with business goals, including brand awareness, audience growth, engagement, traffic, and conversion.
• Define Kitar’s content pillars, creative direction, formats, and channel strategy across TikTok, Instagram, YouTube, and other relevant platforms.
• Develop and execute a short-form video content strategy to drive audience growth, engagement, and business impact.
• Lead, mentor, and develop the in-house content team to produce high-impact content across Kitar’s account matrix.
• Establish content performance metrics and continuously optimize content formats, creative approaches, and publishing strategies based on audience and business data.
• Identify audience insights, trends, and emerging content opportunities to strengthen Kitar’s creative strategy and market relevance.
• Oversee the end-to-end content development process, ensuring consistency in quality, messaging, brand, and strategic direction.
• Partner cross-functionally with Marketing, Growth, Product, Business, Operations, and Data teams to align content with business priorities.
• Present content performance, insights, and strategic recommendations to senior management, with clear connections to ROI, attribution, and business impact.

Requirements

• 7+ years of experience in content marketing, social media, digital marketing, or creative strategy.
• Proven experience leading and managing a content or creative team.
• Strong understanding of content strategy, audience behavior, social platforms, and digital trends.
• Track record of developing high-performing content strategies, particularly short-form video.
• Strong data literacy — comfortable working with dashboards, attribution data, and marketing analytics to derive actionable insights and inform content strategy.
• Strong analytical skills with the ability to connect content performance to business objectives and KPIs.
• Strong creative judgment and ability to balance creativity, brand, and commercial impact.
• Strong leadership, communication, and stakeholder management skills.
• Excellent communication skills in English.
• Experience in e-commerce, technology, entertainment, or consumer brands is a plus.

Skills: Team Management, Google Analytics, TikTok, Leadership, Data Analysis, Content Strategy, Google Ads, Social Media, Content Marketing, Short Video