Brand Manager

We are looking for a strategic and results-driven Brand Manager to lead and grow our watch brand portfolio. In this role, you will hold end-to-end ownership of brand performance—from long-term commercial strategy, product merchandising, and seasonal buying (OTB), to high-impact GTM execution and omni-channel growth. You will serve as the primary strategic link between international brand principals and internal cross-functional teams to drive top-line revenue and market presence.

KEY RESPONSIBILITIES:

• Brand & Commercial Ownership: Lead annual business planning, budgeting, and pricing strategies to achieve revenue, gross margin, and profitability targets.
• Merchandising & Buying Strategy: Formulate seasonal buying plans, manage Open-To-Buy (OTB), oversee assortment architecture, and optimize inventory turnover across all channels.
• Go-To-Market & Product Marketing: Spearhead end-to-end GTM execution for collection launches, product positioning, campaigns, PR/KOL partnerships, and brand activations.
• Principal & Stakeholder Leadership: Serve as the main point of contact for global brand principals while aligning internal teams (Marketing, Retail, E-Commerce, Operations, VM, and Finance).
• Omni-Channel Execution: Optimize stock allocation, pricing, and campaign execution across physical retail boutiques and e-commerce platforms to maximize sell-through.

REQUIREMENTS:

• Professional fluency in English.
• Bachelor’s or Master’s degree in Business, Marketing, Management, Economics, or related fields.
• 2-3 years of experience in Brand Management, Merchandising, or Buying within Watches, Luxury, Fashion, Lifestyle, or FMCG (experience managing brand targets or P&L is required).
• Strong commercial acumen with proven expertise in OTB planning, inventory management, sell-through analysis, and forecasting.
• Demonstrated success in executing end-to-end GTM strategies and high-impact marketing campaigns.
• Proven track record in managing relationships with international/regional brand principals.
• Excellent leadership, analytical, negotiation, and executive presentation skills.

Skills: Teamwork, Brand Public Relations, Microsoft Office, Brand Copywriting, Brand Planning, Fashion Brand Sales, Brand Management, Brand Activities, Microsoft Word, Brand Design, Customer Service