Performance Digital Marketing Manager (WFH)

Responsibilities – Marketing Manager

Managing marketing activities for both Palapa Inspeksi and Inspeksi Rumah under Palapa Group.

• Build weekly marketing plans and content briefs for both brands.
• Make sure all content, stories, reels, Threads, and campaign posts are uploaded on time.
• Manage the content flow from brief → production → review → approval → posting.
• Monitor Meta Ads and Google Ads, especially budget, CPL, lead quality, conversion, and overall performance.
• Create briefs for organic content, educational content, and ads based on what the brand currently needs.
• Check admin/customer chats and evaluate how the team handles leads, replies, and follow-ups.
• Monitor lead quality and coordinate with admin if there are spam leads, irrelevant leads, or low conversion.
• Find and manage affiliates, influencers, partnerships, and other channels that can help push sales and leads.
• Push and monitor Google Reviews for both brands to build more trust.
• Build and continuously improve marketing systems and guidelines, while leading the marketing/media team, setting clear priorities, and making sure deadlines and targets are met.**
• Identify bottlenecks in content, ads, admin follow-up, or team execution and make sure they get solved quickly.
• Track the marketing funnel from reach → leads → qualified leads → conversion → orders → cost.
• Take ownership of overall marketing performance for both brands, including weekly evaluation, improvement plans, and reporting important issues to management.

Skills: Social Media, Content Strategy, Affiliate Marketing, Digital Marketing, Marketing Communications, B2B Marketing, Content Marketing, Google Ads, Google Analytics