Marketing Lead (Onsite in Medan)

What you should have:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum 3 years of experience growing consumer/D2C brands in an early or scaling-stage business.
• Proven ability to manage CAC, ROAS, contribution margin, and marketing budgets.
• Hands-on experience with Meta Ads, Google Ads, and marketplace ads, as well as brand marketing.
• Proven experience leading a small marketing team while remaining hands-on, with strong commercial and analytical skills.

What you'll contribute on:

• Lead and develop the Social Media, Digital Marketing, and Graphic Design team against shared KPIs.
• Own brand direction and voice, aligning brand and performance marketing.
• Allocate and optimize marketing budgets across brands and channels based on performance.
• Drive CAC, ROAS, and Contribution Margin across Kurosim and Kuro Lite.
• Manage funnel analytics, attribution, CRO, channel efficiency, and weekly performance reporting.

Skills: Content Marketing, Google Ads, Marketing Communications, Digital Marketing, Marketing Strategy, Meta Ads, Market Research, Content Strategy, Social Media