Marketing
At PT HABIB FOR SMART TECHNOLOGY (HST), We are a growing education consultancy based in Indonesia , dedicated to helping Indonesian students and international students to discover top-quality, affordable education opportunities in Malaysia. Our services include university placement, visa assistance, student counseling, and onboarding support. We are currently seeking a dynamic and experienced Marketing Specialist to join our vibrant team . This role is pivotal in helping us expand our digital footprint and engage effectively with our audience across various social media platforms. As a Marketing Specialist, you will play a crucial part in shaping our online presence, driving engagement, and enhancing brand visibility through creative content and strategic marketing initiatives.
Key Responsibilities:
- Plan and execute digital marketing campaigns to attract students for international study programs (Malaysia, UK, Australia, etc.).
- Manage social media marketing (Instagram, TikTok, Facebook, YouTube, LinkedIn) — content creation, posting, and community engagement.
- Run and optimize paid advertising campaigns (Meta Ads, Google Ads, TikTok Ads) for lead generation.
- Implement SEO and SEM strategies to improve website traffic and visibility.
- Create and manage email marketing campaigns for student leads and partners.
- Monitor, analyze, and report on campaign performance (leads, conversions, cost per lead)
- Develop creative digital content, including short videos, blog posts, and educational infographics.
- Stay updated on trends in digital marketing and international education.
Qualifications:
- Bachelor’s degree is required.
- Between 1 to 3 years of experience in social media management and digital marketing.
- Minimum Diploma/Bachelor’s degree (Marketing, Communication, or related)
- 1–2+ years in digital marketing (agency/education industry a plus)
- Proficient in Google Ads, Meta Ads, TikTok Ads, Email & WhatsApp Marketing
- Creative, up to date on trends, with strong copywriting skills
- Able to shoot attractive photos & videos using camera/phone
- Able to communicate in English (spoken & written)
- Strong negotiation skills
- Target-oriented, analytical, works well solo or in a team
WHY JOIN US?
- Positive & supportive work environment
- Real room to grow and learn
- Attractive pay & performance bonus
Skills: Content Strategy, Google Ads, Marketing Communications, Marketing Strategy, Digital Marketing, B2B Marketing, TikTok Ads, Market Research, Google Analytics, Social Media, Instagram Marketing, Content Marketing, Meta Ads