Digitial Marketing Specialist
- At PT HABIB FOR SMART TECHNOLOGY (HST), We are a growing education consultancy based in Indonesia , dedicated to helping Indonesian students discover top-quality, affordable education opportunities in Malaysia. Our services include university placement, visa assistance, student counseling, and onboarding support.
We are currently seeking a dynamic and experienced Digital Marketing Specialist to join our vibrant team . This role is pivotal in helping us expand our digital footprint and engage effectively with our audience across various social media platforms. As a Digital Marketing Specialist, you will play a crucial part in shaping our online presence, driving engagement, and enhancing brand visibility through creative content and strategic marketing initiatives.
Key Responsibilities:
- Plan and execute digital marketing campaigns to attract students for international study programs (Malaysia, UK, Australia, etc.).
- Manage social media marketing (Instagram, TikTok, Facebook, YouTube, LinkedIn) — content creation, posting, and community engagement.
- Run and optimize paid advertising campaigns (Meta Ads, Google Ads, TikTok Ads) for lead generation.
- Implement SEO and SEM strategies to improve website traffic and visibility.
- Create and manage email marketing campaigns for student leads and partners.
- Monitor, analyze, and report on campaign performance (leads, conversions, cost per lead).
- Collaborate with the counseling and admissions teams to ensure marketing efforts align with recruitment goals.
- Develop creative digital content, including short videos, blog posts, and educational infographics.
- Stay updated on trends in digital marketing and international education.
Qualifications:
- Bachelor’s degree is required.
- Between 1 to 3 years of experience in social media management and digital marketing.
- Proficiency in Instagram Marketing, Digital Marketing, Social Media, TikTok Ads, Google Ads, Google Analytics, Meta Ads, and Content Marketing.
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Excellent communication and interpersonal skills, with the ability to work effectively in a team environment.
- A passion for digital platforms and a keen eye for detail.
Join us at PT HABIB FOR SMART TECHNOLOGY, where your creativity and expertise can make a significant impact. If you are passionate about social media and eager to contribute to a forward-thinking organization, we encourage you to apply. Together, let’s shape the future of digital marketing and education!
Skills: Marketing Strategy, Marketing Communications, Market Research, Digital Marketing, Content Marketing, TikTok Ads, B2B Marketing, Meta Ads, Instagram Marketing, Social Media, Content Strategy, Google Analytics, Google Ads