Executive of Retail Sales & Marketing

Key Responsibilities

1. Partnership & Business Development

• Identify and approach potential strategic partners aligned with Apex Tactix's target market.
• Develop partnerships with brands, communities, retailers, organizations, events, and other relevant businesses.
• Conduct partnership outreach, pitching, negotiation, and relationship management.
• Create partnership proposals and commercial collaboration concepts.
• Develop mutually beneficial partnership programs that generate brand exposure, customer acquisition, and sales.
• Maintain long-term relationships with existing partners.
• Monitor partnership performance and identify opportunities for further growth.

1. Brand Collaboration

• Identify potential brands for strategic collaboration and co-marketing opportunities.
• Develop collaboration concepts such as:
• Co-branding
• Product bundling
• Cross-promotion
• Giveaway
• Event collaboration
• Product launch collaboration
• Community activation
• Coordinate collaboration execution with internal and external teams.
• Evaluate collaboration performance based on reach, engagement, customer acquisition, and sales contribution.

1. KOL & Influencer Management

• Research and identify relevant KOLs, influencers, content creators, and public figures.
• Build and maintain a database of potential and existing KOL/influencer partners.
• Conduct outreach, negotiation, briefing, and relationship management.
• Develop KOL/influencer campaigns that support brand awareness and sales objectives.
• Coordinate campaign execution from briefing to content publication.
• Monitor content performance and commercial results.
• Develop exclusive promo codes, affiliate links, and promotional offers for selected KOLs/influencers.
• Build long-term relationships with high-performing creators.

1. Affiliate Marketing

• Develop and manage Apex Tactix's affiliate program.
• Recruit affiliates, creators, communities, resellers, and other potential sales partners.
• Develop affiliate acquisition strategies to increase the number of active affiliates.
• Coordinate affiliate campaigns, incentives, commission structures, and promotional programs.
• Maintain relationships with affiliates and motivate them to consistently generate sales.
• Monitor affiliate performance and identify top-performing partners.
• Develop special campaigns and exclusive promotions to increase affiliate sales.
• Analyze affiliate sales, conversion, and revenue contribution.

1. Retail Promotional Campaigns

• Plan and execute promotional campaigns to drive retail sales and customer acquisition.
• Develop a monthly and seasonal promotional calendar.
• Create promotional mechanics such as:
• Discount
• Voucher
• Cashback
• Bundling
• Buy 1 Get 1
• Buy More Get More
• Gift with Purchase
• Flash Sale
• Giveaway
• Loyalty Program
• Referral Program
• Limited-Time Offer
• Develop promotional campaigns for product launches, seasonal moments, payday campaigns, events, and other commercial opportunities.
• Create exclusive promotions for partners, KOLs, influencers, affiliates, and communities.
• Coordinate campaign execution across retail stores, e-commerce, social media, and other relevant channels.
• Monitor campaign performance and optimize promotional mechanics based on results.

1. Sales Activation

• Develop sales activation programs to increase store traffic, product movement, transactions, and revenue.
• Identify opportunities to improve product sales through promotional and partnership activities.
• Develop campaigns for priority products, new products, seasonal products, and slow-moving products.
• Create activation programs for offline stores, events, communities, and strategic partners.
• Work closely with the Retail/Sales team to ensure marketing campaigns are translated into actual sales.
• Support initiatives aimed at increasing new customers and repeat purchases.

1. Campaign Planning & Execution

• Develop campaign concepts based on business objectives and customer insights.
• Create campaign briefs covering:
• Objective
• Target audience
• Key message
• Promotional mechanics
• Channel
• Timeline
• Budget
• KPI
• Coordinate with Creative, Marketing, Sales, Retail, E-commerce, and Operations teams.
• Ensure campaigns are executed according to timeline and agreed objectives.
• Monitor campaign performance and take corrective actions when required.
• Conduct post-campaign analysis and provide recommendations for future campaigns.

1. Community & Event Partnership

• Identify relevant communities and events that align with Apex Tactix's target market.
• Build partnerships with communities, clubs, organizations, and event organizers.
• Develop sponsorship, collaboration, booth activation, product placement, and promotional opportunities.
• Leverage events and communities to generate brand awareness, customer acquisition, and sales.
• Manage relationships before, during, and after the event.

1. Performance Tracking & Reporting

Monitor and report performance across partnership, KOL, influencer, affiliate, and promotional campaigns. Key metrics include:

• Revenue / GMV
• Sales Growth
• Number of Transactions
• New Customers
• Repeat Customers
• Average Order Value
• Conversion Rate
• Customer Acquisition
• Affiliate Sales
• KOL/Influencer Sales
• Partnership Sales
• Promo Redemption Rate
• Campaign ROI / ROAS
• Incremental Revenue

Prepare regular performance reports and provide actionable recommendations to management.

Skills: Google Workspace, KOL Operation, Microsoft Office, Affiliate Marketing, Customer Acquisition & Retention, Community Building, Target Oriented, Sales Activation, Time Management, Communication Skills, Presentation Skills, Negotiation Skills, Retail Promotional Campaigns, Teamwork