General Manager - Digital Marketing Agency
Must-have:SeniorLead
About the company
Creatorz Group is seeking a strategic and results-driven General Manager to lead and scale our digital marketing agency business. We are looking for a business leader who can drive revenue growth, build high-performing teams, strengthen operational excellence, and take full ownership of business performance. This role requires more than managing daily operations. You will be responsible for building a scalable, profitable, and sustainable agency business.
Your tasks
- Business Growth & Commercial Strategy
- Develop and execute strategies to drive revenue and business expansion.
- Lead new business acquisition, brand partnerships, and key account development.
- Identify new market opportunities and revenue streams.
- Build a strong and predictable sales pipeline.
- Business & Financial Performance
- Take full ownership of the business unit's Profit & Loss (P&L).
- Establish and achieve revenue, profitability, and growth targets.
- Manage budgets, resource allocation, and operational efficiency.
- Monitor business performance through measurable KPIs.
- Leadership & Organization Development
- Lead and develop Business Development, Account Management, Creative, and Operations teams.
- Build a strong management structure with clear accountability.
- Develop managers and future leaders.
- Establish performance management and succession planning.
- Operational Excellence & Scalability
- Develop scalable business processes, SOPs, and management systems.
- Improve service quality, productivity, and project profitability.
- Ensure effective collaboration across departments.
- Strategic Management
- Develop annual business plans and long-term growth strategies.
- Translate corporate objectives into measurable business unit targets.
- Provide strategic business recommendations.
- Drive continuous improvement and organizational transformation.
Requirements
- Bachelor's degree in Business, Marketing, Management, or a related field. MBA is a plus.
- Minimum 8–10 years of professional experience, including at least 3 years in a senior leadership role.
- Proven experience in a digital marketing, advertising, influencer marketing, or integrated marketing agency.
- Previous experience as General Manager, Business Unit Head, Managing Director, Business Director, or equivalent.
- Demonstrated track record of driving revenue growth and managing business profitability.
- Strong understanding of agency business models, commercial strategy, and client management.
- Proven ability to lead cross-functional teams and develop management capabilities.
- Strong financial acumen, strategic thinking, and decision-making skills.
- Entrepreneurial mindset with strong execution and accountability.
A business builder, not just an operations manager. Someone who can grow the business, build the organization, develop leaders, and deliver sustainable profitability.
Skills:
- Content Review
- Content Marketing
- Content Strategy
- Digital Marketing
- Social Media
- Marketing Communications