Social Media Content Specialist

About the company

Cempaka is a bespoke furniture and FF&E manufacturer crafting hotel-grade pieces for international hospitality projects. We're building our in-house content capability to tell that craftsmanship story to designers, architects and hotel developers worldwide.

Your tasks

Own and grow Cempaka's social presence (Instagram and LinkedIn) — capturing and producing content that makes our craftsmanship and projects look as premium as they are, and puts the brand in front of the people who specify and buy FF&E.

Plan, shoot, edit and publish content across Instagram and LinkedIn Capture photo and video at the workshop, showroom and project sites — craftsmanship, finishes, behind-the-scenes and finished installations Produce short-form video / Reels (project reveals, before/after, hand-finishing process) Write captions tailored to a B2B audience (designers vs. procurement vs. developers), in clear English Build and maintain a monthly content calendar and consistent posting cadence Consolidate and manage our brand accounts as one coherent, premium presence Engage with the community — respond to comments and DMs, and grow relevant followers Support LinkedIn with project case studies and credibility content Track performance and report monthly (reach, engagement, enquiries, what's working) Keep all content on-brand: refined, editorial, closer to an architecture studio's feed than a furniture retailer's

Requirements

Requirements & Qualifications 2+ years experience creating content for social media (brand, agency, or in-house) A portfolio demonstrating strong photo and video content (please include with your application) Hands-on skills in photography and videography, including mobile and camera Proficient in video editing and short-form content (e.g. CapCut, Premiere Pro, or similar) Working knowledge of design tools (Canva and/or Adobe — Photoshop/Lightroom/Illustrator) Strong eye for composition, lighting and premium/luxury aesthetics Good written English and confident, on-brand caption writing Familiar with Instagram and LinkedIn best practices and scheduling tools Organised and self-driven — able to run the content calendar independently Based in Bali or willing to relocate; able to travel to showroom, workshop and project sites

Preferred / Nice to Have Experience in furniture, interior design, architecture, hospitality or a luxury/premium brand Understanding of B2B marketing (selling to designers, procurement and developers) Basic knowledge of social analytics and/or light paid-social support

What we offer

Competitive salary + BPJS The chance to build Cempaka's content function from the ground up Access to genuinely beautiful subject matter — craftsmanship and world-class hospitality projects Growth opportunities / creative ownership

Other

Skills: Content Editing, Content Marketing, Google Analytics, Instagram Dan Linkedin, Content Strategy, Image Editing, Content Writing, Content Planning, Creative Writing, Content Operations