Live Stream Specialist

Qualifications :

• Bachelor's degree in Communication, Business Management, or a related field.
• Minimum 1 year of experience in live streaming operations.
• Strong communication skills, with the ability to collaborate effectively in a team and work under pressure.
• Willing to monitor live streaming activities on a daily basis, including outside regular working hours when required.
• Familiar with live streaming platforms such as TikTok Live / Shopee Live
• Understand the live streaming workflow (setup, execution, and performance evaluation)
• Experienced in using live streaming tools (OBS, TikTok Live Studio, etc.)

Key Responsibility :

• Manage end-to-end daily livestream operations, including scheduling and execution.
• Monitor livestream performance and ensure KPI targets are achieved through real-time tracking and post-live analysis.
• Responsible for monitoring and achieving livestream KPI performance, including GMV, viewers, conversion rate, CTR, product clicks, average order value, and traffic efficiency.
• Analyze livestream performance metrics and optimize strategies to improve overall sales and audience engagement.
• Develop livestream strategies to support branding, sales, and audience engagement goals.
• Plan and execute promotional livestream campaigns, including payday, double-date campaigns, flash sales, product launches, and seasonal events in collaboration with the commercial team.
• Reporting & Data Analysis

Skills: Marketing Communications, Affiliate Marketing, Google Analytics, Social Media, Content Strategy, Content Marketing, B2B Marketing, Digital Marketing, Marketing Strategy, Google Ads