Senior Strategic Planner

Job Scope:

• Digging into audience insights, trends, and competitors as the basis for communication strategy.
• Defining the overall campaign direction, key messages, and brand positioning.
• Creating a campaign plan & content plan (from big idea → breaking it down into a content calendar).
• Writing briefs for the creative team & ensuring content aligns with strategy.
• Producing social media content (captions, light copy) & coordinating visuals/production.
• Managing social media accounts daily (posting, monitoring, engaging with audience).
• Running digital ads on social media platforms to broaden reach.
• Monitoring content & campaign performance via data (reach, engagement, CTR, conversion).
• Analyzing campaign results and providing recommendations for improvement going forward.
• Acting as a bridge between the brand, the creative team, and the audience with measurable strategy and consistent execution.

Requirement:

• Male/Female
• Bachelor/Master’s Degree in Communication, Marketing, Management, Economics, Business, Engineering
• Experienced in Strategic Planner 3-5 years in Advertising Agency setting
• Able to speak English as conversational language
• Able to create & present powerpoint in English

Skills: Strategic Thinking, Communication Skills, Public Speaking