Digital Performance Lead

Your tasks

Job Scope

• Lead the development of paid advertising strategies across platforms (Google, Meta, TikTok, LinkedIn, etc.)
• Align media plans with clients’ business goals and KPIs (CPL, CPA, ROAS, CTR, CVR)
• Launch, monitor, and continuously optimize ad campaigns across multiple channels
• Conduct A/B testing on creatives, audiences, placements, and bidding strategies
• Build custom reports and dashboards to track real-time performance
• Provide deep-dive analysis and insights to improve campaign results and inform next steps
• Allocate and manage media spend effectively across campaigns to maximize ROI
• Ensure daily/weekly pacing is aligned with overall budget and performance targets
• Set up and troubleshoot conversion tracking (Google Tag Manager, Facebook Events Manager, etc.)
• Analyze attribution paths and recommend improvements for accurate performance measurement
• Work closely with creative and content teams to ensure ad assets are performance-optimized
• Collaborate with account managers to align campaign strategy with client needs
• Present campaign strategies, performance reviews, and optimization plans clearly and confidently
• Act as the go-to expert for all things related to paid media and performance marketing
• Stay on top of platform updates, algorithm changes, and emerging paid media trends
• Propose and pilot new ad formats or platforms for early-mover advantage

Requirements

• Bachelor’s degree in Marketing, Digital Media, Business, or related fields
• (Preferred) Certifications: Google Ads, Meta, TikTok Ads, GA4, & SEO Certification
• 5+ years in digital marketing with focus on paid media, SEO, and website optimization
• Proven track record of managing multi-channel performance campaigns (Search, Social, Programmatic)
• Experience leading or collaborating in website development and SEO strategy projects
• Strong command of Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads
• Solid understanding of programmatic advertising platforms and retargeting strategies
• Deep knowledge of conversion rate optimization (CRO) principles
• SEO knowledge: keyword strategy, on-page/off-page SEO, technical SEO audits, and trend analysis
• Familiarity with eCommerce platforms
• Tools Proficiency: Google Analytics 4, GTM, Looker Studio (Data Studio), Meta Business Suite, Google Search Console, SEMrush, Ahrefs.
• Data-driven, detail-oriented, and highly strategic
• Strong communicator and collaborator across departments (ads, dev, creative, content)
• Capable of managing multiple stakeholders: clients, internal teams, and vendors

Skills: Strategic Thinking, Marketing Strategy, Teamwork, Creative Strategy, Content Strategy