Marketplace Specialist
Your tasks
- Manage and optimize marketplace stores, including Shopee and TikTok Shop.
- Develop strategies to achieve monthly sales and GMV targets.
- Manage marketplace campaigns, promotions, vouchers, and flash sales.
- Optimize product listings, pricing, and product visibility.
- Manage and optimize marketplace ads to improve ROAS and sales performance.
- Develop Live Commerce strategies to increase sales and conversion.
- Manage affiliate programs and creator collaborations to drive sales.
- Analyze marketplace performance and prepare regular sales reports.
- Monitor competitors, market trends, and product performance.
- Coordinate with marketing, creative, warehouse, and customer service teams.
Key Performance Indicators (KPIs)
- Monthly GMV and sales target achievement.
- Marketplace sales growth and conversion rate.
- Marketplace ads performance and ROAS.
- Live Commerce sales performance.
- Affiliate-generated sales.
- Campaign effectiveness and promotional efficiency.
Requirements
- Minimum Bachelor's Degree (S1) in Marketing, Business, or a related field.
- Minimum 3 years of experience in marketplace management.
- Hands-on experience with Shopee and TikTok Shop.
- Understanding of marketplace ads, Live Commerce, and affiliate marketing.
- Strong analytical skills and proficiency in Excel or Google Sheets.
- Target-oriented, proactive, and commercially minded.
- Able to analyze data and develop strategies to increase sales.
- Experience in fashion or lifestyle brands is a plus.
Skills:
- Social Media
- Meta Ads
- Google Ads
- Image Editing
- Content Marketing
- Content Strategy
- Digital Marketing
- Google Analytics
- Marketing Communications
- TikTok Ads
- Media Planning
- B2B Marketing