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Digital Marketing Supervisor

PT AMAN LANGGENG SENTOSAJakarta Barat, DKI Jakartaglintspublished 10/05/2026
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Must-have:E-Commerce

Job Purpose Responsible for developing and optimizing digital marketing strategies to increase traffic, conversion, sales, and revenue through performance marketing, marketplace, live commerce, KOL/influencer marketing, and strategic partnerships.

Performance Marketing & Digital Advertising

  • Develop, execute, and optimize digital marketing strategies to drive sales and revenue growth.
  • Manage and optimize Meta Ads (Facebook & Instagram) and TikTok Ads campaigns.
  • Manage marketplace advertising, preferably Shopee Ads and TikTok Shop Ads.
  • Plan campaigns across the Awareness → Consideration → Conversion funnel.
  • Manage audience targeting, retargeting, lookalike audiences, and catalog/product ads.
  • Monitor and optimize campaigns based on ROAS, CPA/CAC, CTR, CVR, CPM, and CPC.
  • Manage and optimize marketing budgets based on campaign performance.
  • Understand and utilize Pixel, UTM, conversion tracking, and basic analytics.
  • Operate and optimize ads directly, rather than only providing briefs to an agency.

Marketplace & Live Commerce

  • Manage and optimize marketplace performance across Shopee and TikTok Shop.
  • Develop marketplace campaign and promotional strategies.
  • Plan and optimize Flash Sale, Voucher, Bundle, and Free Shipping strategies.
  • Improve product positioning and merchandising.
  • Optimize marketplace traffic and conversion.
  • Develop Live Shopping strategies and Live Commerce KPIs.
  • Coordinate with host and live talent.
  • Analyze live commerce performance based on viewers, engagement, click-through, conversion, GMV, AOV, and other relevant metrics.

KOL & Influencer Marketing

  • Source relevant KOL and influencers based on audience relevance and campaign objectives.
  • Select KOL/influencers based on audience quality and relevance, not only follower count.
  • Coordinate and manage KOL/influencer campaign execution.
  • Track and evaluate KOL/influencer performance.

Partnership Able to develop and execute partnership opportunities with :

  • Fashion and lifestyle brands
  • Beauty and wellness brands
  • Communities
  • Event organizers
  • Corporate partners
  • Wedding/event ecosystem
  • Female-focused communities
  • Relevant offline businesses

Sales & Commercial Growth Candidate must understand: Traffic → Leads → Fitting/Visit → Conversion → Transaction → Repeat Purchase

Requirements

  • Minimum Bachelor's Degree (S1) in Marketing, Business, Communication, Management, or related field.
  • Minimum 3–5 years of experience in digital marketing, e-commerce, fashion, beauty, lifestyle, lingerie, or related consumer brands.
  • Minimum 1–2 years of experience at Supervisor level or proven experience leading marketing/e-commerce activities independently.
  • Have a strong sales & commercial mindset, not only branding/content oriented.
  • Experienced in developing and executing marketing strategies that directly contribute to sales/revenue.
  • Comfortable working with sales targets, conversion rate, ROAS, CAC, GMV, AOV, traffic, engagement, and other performance metrics.
  • Able to analyze campaign performance and make data-driven optimization decisions.
  • Strong project management and ability to manage multiple marketing channels simultaneously.

Skills: Digital Marketing, Image Editing, Content Strategy, Content Marketing, Google Ads, Meta Ads, B2B Marketing, Google Analytics, Social Media, Media Planning, TikTok Ads, Marketing Communications