Digital Marketing
About the company
##DIGITAL MARKETING SPECIALIST PT Alchemco Construction Products Indonesia is looking for a results-driven Digital Marketing Specialist to strengthen our digital presence and generate measurable business growth in the construction chemicals industry, particularly in waterproofing and concrete protection solutions. We are seeking a creative, analytical, and commercially minded professional who can turn digital marketing activities into qualified leads, project opportunities, and actual sales.
Join PT Alchemco Construction Products Indonesia and grow with us!
Your tasks
1. Digital Marketing Strategy & Execution
- Develop and execute digital marketing strategies aligned with the company's sales targets and business objectives.
- Manage digital marketing channels, including the company website, social media, search engines, and relevant digital platforms.
- Plan and execute digital campaigns to increase brand awareness, audience engagement, and lead generation.
2. Lead Generation & Sales Conversion
- Generate qualified leads from digital channels, including potential contractors, developers, consultants, distributors, and end users.
- Develop effective lead-generation campaigns through SEO, SEM, social media advertising, and other relevant digital channels.
- Work closely with the Sales Team to ensure timely follow-up, lead qualification, and conversion into sales opportunities.
- Monitor the customer journey from initial digital interaction to inquiry, quotation, project opportunity, and closed sales.
- Identify opportunities to improve lead quality, conversion rates, and marketing return on investment.
3. Content Creation & Brand Management
- Develop engaging digital content, including promotional materials, product information, technical applications, project references, and educational content.
- Manage social media content calendars and ensure consistent brand communication across digital platforms.
- Coordinate the production of marketing materials, including graphic designs, short videos, product demonstrations, and campaign creatives.
- Communicate product benefits and technical applications in a clear, relevant, and commercially effective manner.
4. Performance Analysis & Reporting
- Monitor digital marketing performance using relevant analytics and advertising tools.
- Prepare regular reports covering leads generated, cost per lead, lead-to-sales conversion, campaign performance, and sales contribution.
- Evaluate campaign effectiveness and recommend data-driven improvements.
- Maintain digital lead databases and support the development of an effective lead-tracking system or CRM.
Performance will be evaluated based on measurable business outcomes, including:
- Qualified leads generated from digital marketing channels.
- Lead-to-sales conversion rate.
- Number and value of sales opportunities generated from digital sources.
- Revenue and sales contribution attributable to digital marketing.
- Cost per qualified lead and customer acquisition cost.
- Digital campaign effectiveness and return on advertising spend (ROAS).
- Consistency of content execution and digital channel performance.
- Accuracy and timeliness of marketing performance reports.
Requirements
- Minimum 2–3 years of experience in Digital Marketing, Performance Marketing, or Lead Generation.
- Proven experience in managing digital advertising campaigns and generating qualified business leads.
- Familiarity with Google Ads, Meta Ads, SEO, Google Analytics, and social media management tools.
- Experience in lead tracking, conversion analysis, and marketing performance reporting.
- Ability to create engaging content and coordinate graphic design or video production.
- Strong analytical, communication, and problem-solving skills.
- Commercially minded, target-oriented, and comfortable working with measurable performance indicators.
- Experience in B2B marketing, construction, building materials, property, or industrial products is an advantage.
- Proficiency in digital reporting tools, spreadsheets, and presentation software.
We are looking for a professional who understands that digital marketing is not just about likes, views, and followers.
Your success will be measured by your ability to generate qualified leads, create real sales opportunities, and contribute directly to the company's revenue growth.
Skills:
- Content Creation
- Google Ads
- E-commerce
- B2C Sales
- Image Editing
- Creative Marketing
- Marketing Communications
- Digital Marketing
- Search Engine Optimization (SEO)
- Data Analytics
- Retail Management
- Content Marketing
- B2B Marketing
- Copywriting
- Social Media
- Canva Design
- Google Analytics
- Content Strategy
- Social Media
How to apply
If you are passionate about digital marketing, data-driven strategies, and measurable business results, we would love to hear from you.