Senior Content – Copywriter

Your tasks

• Develop clear, compelling, and persuasive copy in Bahasa Indonesia and English for e-commerce platforms, including hero images, supplemental assets, product detail pages (PDPs), product descriptions, and promotional campaigns.
• Translate creative briefs, brand guidelines, product information, and campaign objectives into engaging content that communicates key product benefits and drives consumer engagement.
• Create and adapt copy based on brand identity, target audience, campaign context, and local market preferences to ensure relevance and consistency.
• Conduct factual research on products, competitors, consumer behavior, market trends, and industry developments to support accurate and effective copywriting.
• Localize regional or global brand messaging for the Indonesian market while maintaining the original brand voice and strategic intent.
• Collaborate closely with designers, brand managers, marketers, and project teams to ensure copy and visual assets are cohesive, accurate, and commercially effective.
• Develop creative messaging and content variations for e-commerce campaigns, product launches, seasonal promotions, and other marketing initiatives.
• Review and proofread content to ensure grammatical accuracy, clarity, consistency, and compliance with brand guidelines and product information.
• Analyze stakeholder feedback, campaign performance, and content engagement metrics to refine messaging and improve content effectiveness.
• Stay updated on e-commerce trends, consumer preferences, emerging language styles, and platform-specific content practices across Southeast Asia.
• Manage assigned projects independently, contribute creative ideas during team discussions, and proactively recommend solutions to improve content quality and campaign impact.

Requirements

• Bachelor's degree in Communications, Marketing, Advertising, Journalism, English Literature, Creative Writing, or a related field.
• Proven experience as a Copywriter, Content Copywriter, Creative Copywriter, or in a similar content development role.
• Strong copywriting and content writing skills in both Bahasa Indonesia and English.
• Experience creating marketing or e-commerce content for CPG/FMCG consumer brands.
• Strong understanding of the Southeast Asian e-commerce landscape, brand identity, campaign objectives, and Indonesian market nuances.
• Ability to translate product features and benefits into clear, persuasive, and consumer-focused messaging.
• Strong knowledge of copy adaptation, localization, tone of voice, and brand consistency.
• Excellent research, editing, proofreading, and communication skills.
• Ability to work independently while collaborating effectively with designers, marketers, and other stakeholders.
• Strong attention to detail, creativity, and the ability to manage multiple projects and deadlines.

Mandatory Skills

1. Bilingual Copywriting: Strong written communication and copywriting skills in Bahasa Indonesia and English.
2. CPG/FMCG Brand Experience: Proven experience developing copy for consumer goods brands.
3. SEA E-commerce and Localization: Strong understanding of e-commerce content, brand identity, campaign context, and local market nuances, particularly in Indonesia.

Preferred / Good-to-Have Skills

• Experience working with Shopee, Lazada, and/or TikTok Shop.
• Experience in beauty, personal care, home care, food, beverages, or other FMCG categories.
• Experience adapting regional or global brand messaging for Indonesian consumers.
• Familiarity with product detail pages (PDPs), hero images, supplemental assets, and product descriptions.

Skills:

• Copywriting
• Creative Writing
• Marketing Communications
• Teamwork
• Content Writing
• Microsoft Office
• Copy Editing
• Customer Service
• Proofreading
• Content Editing