social media manager

*Job Overview:*

We are looking for a strategic and creative Social Media Manager to join our team. The ideal candidate will have a passion for social media, a deep understanding of the latest trends, and a *proven track record* in managing and growing social media accounts. You will be responsible for developing and executing social media strategies that drive engagement, increase brand awareness, and contribute to the overall marketing objectives.

*Key Responsibilities:*

• Develop, implement, and manage social media strategies across various platforms, including but not limited to Instagram and TikTok
• Manage and curate creation of engaging content, including text, images, videos, and infographics, tailored to each platform?s audience and goals.
• Monitor and respond to social media interactions in a timely manner, fostering a strong online community and increasing brand loyalty.
• Analyze social media metrics and generate reports to assess the effectiveness of campaigns, identify trends, and inform future strategies.
• Collaborate with the marketing team to align social media efforts with overall brand and marketing objectives.
• Stay up-to-date with the latest social media trends, platform updates, and best practices to ensure the brand remains relevant and innovative.
• Manage social media advertising campaigns, including budget allocation, targeting, and performance tracking.
• Work with influencers and brand ambassadors to create partnerships that amplify the brand?s reach and credibility.
• Coordinate with content creators, graphic designers, and other team members to ensure a cohesive and visually appealing social media presence.
• Planned and executed social media contests, giveaways, and other engagement initiatives to drive follower growth and participation.
• Handle crisis management on social media platforms, addressing negative feedback or situations that may arise in a professional manner.

*Requirements:*

• Proven experience as a Social Media Manager or in a similar role, with a strong portfolio of social media accounts managed.
• Deep understanding of social media platforms, algorithms, and analytics tools.
• Excellent communication skills, both written and verbal, with a strong ability to craft engaging and compelling content.
• Ability to analyze data and translate insights into actionable strategies.
• Creative mindset with an eye for design, ensuring content is visually appealing and on-brand.
• Strong organizational skills and the ability to manage multiple projects and deadlines simultaneously.
• Experience with social media advertising platforms would be useful, including Facebook Ads Manager, and TikTok Ads is a plus

Job Type: Full-time

Pay: Up to $100,000.00 per year

Benefits:

• Casual dress
• Flexible schedule
• On-site parking
• Paid time off
• Profit sharing
• Stock options
• Store discount

Application question(s):

• Provide links to social media accounts showcasing your work* (Applications without IG / TT links will not be reviewed):

Work Location: Hybrid remote in Toronto, ON