Brand Manager

Your tasks

Position the brands they lead by strengthening their Equity through deep knowledge of the consumer, client, and buyer and the appropriate communication strategy, ensuring their needs are met and achieving their preference, thereby reaching a solid market share position in strategic countries, guaranteeing CP and LP goals and providing value to the business in terms of both sales and profitability.

• Define the strategic vision of their brand group in the strategic region.
• Build and update the positioning Model of their brands to maintain consistency, relevance, and validity.
• Design and accompany the execution of marketing plans for their brand group in line with the GN brand and network management model.
• Guarantee the profitability of their brand group in all regions.
• Perform brand projections: Budgets and rolling (1 and 5 years) and monitor their compliance.
• Ensure an adequate return on investment ROI/GMROI and guarantee the correct execution of brand investment.
• Define, design, and develop the communication strategy and translate it into the media plan.
• Permanent market reading (economic variables, competitors, channels, movements) and consumer reading (habits, needs, trends, motivations) to capture opportunities from all segment variables. Direct necessary research.
• Meet the defined market share objectives of the brands, strengthening the leadership position.
• Build the pricing strategy for the brands, seeking valuation and a better index between volume and value share.
• Lead the brand pricing process and generate proposals associated with maximizing brand profitability, both through price increases and segmentation.
• Design the innovation strategy: identify consumer insights, trends, and new concepts that allow for the development of the segment and the category. Achievement of horizons 1, 2, and 3.
• Lead, together with R&D, the development of innovation projects aligned with brand plans and commercial calendars. Leverage the innovation ecosystem: Universities, suppliers, allies, Co-makers…
• Manage the brand portfolio: revenue, cleanups, profitability initiatives, and substitutions that maximize results, as well as their correct execution and support.
• Identify growth levers and opportunities to design promotions aligned with the brand strategy.
• Guarantee alignment in the construction of shopper, channel, and client strategies with the brand strategy.

Requirements

KNOWLEDGE

• Brand and network management model (design, development, and execution)
• Financial management of brands and budget administration
• Market Research
• Understanding the commercial structure of different networks
• Comprehensive management of communication plans
• Basic knowledge in nutrition and food trends.
• Mastery of key variables for brand building
• Digital marketing
• Management of advertising and media agencies
• Information Analysis - 360 brand process
• Specialization associated with the consumer segment
• Business innovation process
• Technical capabilities of the platforms
• Market variables
• Food legislation and regulations
• Costs and value chains
• Construction of business and profitability plans
• Consumer validation processes and insight capture
• Group pricing processes
• English B2-C1

EXPERIENCE Between 5 and 7 years leading brands, from strategic definition, project leadership, definition of investment plans, pricing strategies, and the design of marketing plans. Management of advertising and market information agencies.

Desirable experience managing international brands and multicultural teams.