Digital Marketer

Your tasks

We are seeking a highly motivated and skilled Digital Marketer to spearhead our online presence and drive growth through innovative digital strategies. As a Digital Marketer, you will play a pivotal role in enhancing our brand visibility, generating leads, and maximizing conversions. Responsibilities

• Develop and execute comprehensive digital marketing strategies to promote all our products, services, and brand across various online platforms.
• Create and manage engaging content for our website, social media channels, email campaigns, and other digital channels to attract and retain customers.
• Optimize website and landing pages for search engines (SEO) to improve organic traffic and enhance user experience.
• Manage and optimize online advertising campaigns, including PPC, display ads, and retargeting campaigns, to drive qualified traffic and leads.
• Monitor key performance indicators (KPIs) such as website traffic, conversion rates, and ROI to measure the effectiveness of digital marketing efforts.
• Conduct market research and competitor analysis to identify trends, opportunities, and areas for improvement in our digital marketing strategies.
• Collaborate with cross-functional teams, including sales, media, design, and development, to align digital marketing efforts with overall business objectives.
• Stay up-to-date with the latest trends and best practices in digital marketing, real estate industry developments, and emerging technologies.

Requirements

• Bachelor’s degree in Marketing, Mass Communications, or related field.
• Minimum of 3 years’ experience in similar role.
• Proven experience in digital marketing, preferably in the fintech industry.
• Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
• Proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, and CRM software.
• Excellent analytical skills with the ability to interpret data and generate actionable insights.
• Creative thinking and problem-solving skills with a keen eye for detail.
• Effective communication skills with the ability to collaborate with diverse teams and stakeholders.
• Results-driven mindset with a focus on achieving measurable outcomes and driving business growth.

Must have skills

• Google Analytics
• Google Ads
• Facebook Ads Manager
• CRM software

Good to have skills

• Effective communication skill
• Analytical Skill
• Problem solving skill

What we offer

Our BudgetNGN 3,000,000 - NGN3.6M per annumJob Benefits*Competitive Salary: We know competitive pay is essential. That's why we offer salaries that stand out, reflecting both industry benchmarks and your individual value. Health Insurance: We provide comprehensive health insurance benefits to ensure the well-being of our employees. Our health insurance plan encompasses a range of medical services, offering financial security and support for your healthcare needs. Performance Bonus: We recognize and reward our employees who have performed exceptionally well, our periodic performance bonuses reward employees and teams who have gone over and beyond to achieve their individual and team goals. Year-End 13th Month Bonus: As part of our commitment to recognizing and appreciating the hard work and dedication of our employees, we provide an additional financial benefit in the form of a 13th-month salary. This year-end bonus is one way we acknowledge and appreciate our employees for their commitment all year long. Leave Allowance: We acknowledge the significance of our employees taking breaks for rejuvenation. Alongside the annual leave entitlement, we offer leave allowance to ensure our employees enjoy their annual leave to the fullest. Employee Investment Advantage: We offer our people the opportunity to invest in the company with a special advantage - the privilege of enjoying a higher interest rate on their investments compared to external individuals. This exclusive benefit is designed to empower our team members and align their financial success with the success of the company. About Princeps Credit Systems Limited Princeps Credit Systems Limited is a fast-paced and competitive organization, with an equally dynamic staff group and a fantastic work culture. We are on a mission to make borrowing experience stress-free for every salaried worker in Africa by providing quick and easy access to credit with high-quality service. Princeps Credit Systems Limited is an equal-opportunity employer. We encourage diversity and welcome applications from candidates of all backgrounds. Qualifications**