Marketing and Business Development Manager

Responsibilities:

Develop and execute marketing and go-to-market strategies that communicate the company’s unique services. Generate and qualify leads among brands, agencies, and businesses seeking higher-quality advertising outcomes. Build partnerships and business development opportunities with advertisers, media partners, and technology platforms. Create compelling content, case studies, presentations, and campaigns that demonstrate proven engagement and commercial results. Represent the company at industry events, webinars, and networking opportunities in the advertising and marketing technology space. Analyze market trends, competitor positioning, and campaign performance; refine strategies accordingly. Collaborate with product and commercial teams to align messaging with platform capabilities. Manage marketing initiatives and support the sales pipeline from awareness through conversion.

Requirements:

Bachelor’s degree in Marketing, Business, Communications, or related field. 5–8 years of progressive experience in B2B marketing and/or business development, preferably in AdTech, MarTech, digital advertising, or SaaS platforms. Proven track record of generating leads and driving revenue growth for technology or advertising solutions. Strong understanding of brand marketing challenges, advertising ROI, and the value of authentic engagement. Excellent storytelling, presentation, and relationship-building skills. Experience with digital marketing channels, content strategy, and CRM tools. Strategic thinker who can also execute hands-on campaigns.

Preferred:

Direct experience selling or marketing AdTech, brand safety, verification, or engagement platforms. Existing network within brands, agencies, or advertising technology ecosystems.