Digital Marketing & Influence Manager

Since its very first Penneys store in Ireland, Primark has owed its success to a unique model offered to its customers: no longer having to choose between accessible prices and quality products (fashion, beauty, and home). We do everything with passion and high standards. Primark France is continuing its development and already has more than 7,000 employees. Come and participate in this wonderful adventure!

We are looking for a Digital Marketing & Influence Manager, passionate about fashion and perfectly mastering digital tools, to develop our brand presence across all channels in France. This position will play a leading role in implementing our integrated and multichannel global marketing campaigns in the French market, covering brand awareness, conversion, and loyalty. Reporting to the central team, you will work in close collaboration with the country team to lead innovative campaigns, based on relevant insights and aligned with cutting-edge storytelling, while integrating and managing local agencies as appropriate thinking partners to drive our French ambition. Key responsibilities Full funnel campaign delivery

• Work closely with the central team and support the planning as well as the execution of full funnel marketing campaigns on a French market scale, ensuring the integration of cultural aspects in the development of all communications
• Coordinate brand, media, creative, PR, retail, and digital teams to ensure integrated implementation

• Localize global campaign assets for the French market, ensuring their cultural relevance and fashion credibility
• Manage calendars, campaign schedules, and cross-functional communication throughout the campaign period

• Liaise with local retail teams and stores to bring campaigns to life in-store and support retail activations
• Track campaign results through awareness, engagement, traffic, and conversion metrics

Digital marketing & campaign execution

• Support the centralized digital team in the planning, execution, and optimization of digital marketing campaigns (paid social, search, display, and video)
• Manage the localized media budget and the relationship with the media agency to ensure top-tier performance

• Develop local campaign briefs reflecting the brand tone, fashion trends, and local market insights

Website support

• Support the centralized digital team in coordinating content updates on product pages, the homepage, and editorial sections
• Contribute to on-site storytelling for product launches, seasonal campaigns, and fashion selections

• Work with the digital team to analyze traffic, site behavior, and conversion data, and translate them locally to inform the teams

Analysis & reporting

• In collaboration with the central team, track and report marketing KPIs using analytics tools (Google Analytics, Meta Ads Manager, TikTok Ads Manager, etc.)
• Prepare performance analyses and recommendations for the French and central marketing teams

• Monitor competitor activity and industry trends, particularly in affordable and family fashion

General brand support – press relations / event PR

• Plan and execute PR initiatives, influencer activations, events, and seasonal campaign launches
• Ensure that all marketing materials are brand-compliant, consistent, and credible within the fashion universe

• Collaborate with local retail teams to support in-store marketing needs and align with key campaign moments.

Your profile You have more than 7 years of experience in digital marketing, with a significant background in the fashion, beauty, retail, or lifestyle sectors. You master digital levers and social media platforms, and know how to build high-performing content strategies adapted to consumer expectations. Possessing excellent writing skills, you have a strong fashion sensibility and a natural talent for storytelling.

You are recognized for your ability to collaborate effectively with various stakeholders and to unite teams around common projects.

Results-oriented, you analyze performance data relevantly and transform insights into concrete and actionable recommendations. You enjoy dynamic environments where multiple projects are conducted simultaneously and demonstrate great rigor in their management. Organized, proactive, and detail-oriented, you also master content creation tools as well as key performance indicators and paid media levers. Finally, you are fluent in English, both spoken and written, in an international professional context.

At Primark, fashion adjusts to all personalities, just like the company. We promote equal employment opportunity. We strive to create an inclusive workplace where people can be themselves, all benefit from the same opportunities, and thrive together.