Assistant Store Manager
Location: Prague
Job Type: full-time
Contract Type: employment contract
Work Schedule: Monday to Friday, in-store work + one Saturday every 2–3 weeks Because you know how to change plans in action – and people into high-performing teams At Primark, we do things our way – with passion, care, and high standards. For over 50 years, we have been creating stores that people love to return to – offering the latest trends at affordable prices and an atmosphere that sets us apart. We are a company that is constantly evolving and investing to bring maximum joy at minimum cost. Our colleagues are at the center of everything we do – we are caring, dynamic, and successful together. The scale of our stores is exceptional – as are the opportunities we offer.
Why work with us? At Primark, Assistant Store Managers are trusted partners in running the store. You will be fully responsible for key areas of the business, supporting business results, and shaping the team and culture – with decision-making freedom and support in your development. Real Responsibility You will co-lead the operation of a large store – supporting strategy, driving results, and making key decisions every day. Leadership at Scale You will manage and develop a large team: 10–15 managers and nearly 100 Retail Assistants – helping them grow, achieve success, and stay motivated. Development and Opportunities From special leadership programs to international projects and mobility within Central and Eastern Europe – we invest in your development. Supportive Culture You will join a team full of passion and collaboration, where your ideas are heard and your influence is visible. Diversity that Unites Us We are open to everyone. In our teams, anyone can be themselves – you will find people of different ages, with different experiences, talents, and personalities. Supporting Your Health and Wellbeing Continuous support through the "Let’s Talk" program – for you and your family – including counseling in mental health, law, and finance. Extra Vacation With us, you get 5 extra days of vacation to enjoy your time off a little longer. Meal Allowance For every shift worked, you will receive 80 Kč directly in your paycheck, no meal vouchers. Permanent Employee Discount Use it in all Primark stores in the country.
Your role as Assistant Store Manager You will be a strategic leader in the store – supporting results, leading teams, and ensuring operational excellence in key areas of the business. Your tasks include: Supporting the implementation of the long-term store strategy – ensuring alignment with Primark's business goals and the highest standards of customer service. Making key decisions in the store – with a real impact on how things operate. Leading and developing a team of managers and Retail Assistants – with a focus on engagement, results, and collaboration. Managing business results – through strategic planning, data analysis, and a deep understanding of customer needs and market dynamics. Managing daily operations – ensuring smooth, efficient, and compliant store operation across all departments. Collaborating with the People & Culture (HR) department – including recruitment, onboarding, and development, in cooperation with the store manager and the People & Culture team. Monitoring market trends and competitor activities – identifying opportunities and threats to the business. Managing stock and resources – optimizing costs and ensuring product availability. Supporting local brand-building initiatives – and participating in international projects that support Primark's development.
You are a good fit for us if: You have several years of experience in a leadership position in retail – ideally as a regional/area manager in a large, dynamic environment or a store leader in a large-format flagship store. You know how to lead and inspire large teams – both managers and Retail Assistants – to achieve common goals. You combine business acumen with a practical approach – you understand what drives results and know how to turn insights into action. You have developed interpersonal skills – you build relationships easily, inspire others, and build a positive work culture. You navigate well in a dynamic environment – you are proactive, solution-oriented, and ready for change. You have strong organizational skills and can work within timeframes. You have advanced proficiency in English. You are open to flexible working hours, including weekends. APPLY NOW Step into a role where your leadership truly makes a difference. Because you are ready to lead with independence and influence.
Our fashion is not just about one size fits all, and the same applies to our culture. Primark supports equal employment opportunities; we strive to create an inclusive work environment where people can be themselves, have access to opportunities, and grow together.