Retail Assistant

About the company

Role Overview Premium Automobiles Group is seeking a friendly, proactive and customer-oriented Retail Assistant to support the daily operations of its automotive retail store located in a shopping mall.

Your tasks

The store features a different automotive brand from the Group's portfolio — AVATR, CHANGAN, XPENG and ZEEKR — on a quarterly rotation basis. The Retail Assistant will support store operations, customer engagement, vehicle presentation and promotional activities to ensure a welcoming and professional brand experience for all visitors.

A. Daily Store Operations

• Assist with daily store opening and closing procedures, ensuring the store is clean, organised and ready for operation.
• Maintain the presentation of display vehicles, furniture, promotional materials and customer areas.
• Monitor stocks of brochures, merchandise, giveaways and other promotional materials, and replenish supplies when required.
• Assist with inventory checks, basic administrative duties and the maintenance of store records.
• Report maintenance issues, operational concerns or incidents to the Store Manager promptly.

B. Customer Service & Product Information

• Welcome and engage mall visitors professionally, creating a positive first impression of the featured automotive brand.
• Provide basic product information on vehicles displayed in the store, including key features, vehicle specifications, technology, design highlights and general brand information. (Product & Brand Training will be provided.)
• Develop and maintain basic product knowledge of each featured brand through product briefings, training materials and guidance from the Store Manager and Sales Consultant.
• Answer general customer enquiries confidently and accurately, using approved product information and reference materials.
• Refer detailed enquiries relating to pricing, financing, trade-ins, technical matters, test drives, negotiations and purchase decisions to the assigned Sales Consultant or relevant Sales team.
• Ensure customer enquiries are attended to promptly, particularly when the Sales Consultant is temporarily away from the store.

C. Lead Generation & Customer Engagement

• Identify opportunities to engage mall visitors and introduce them to the featured brand and vehicles on display.
• Capture customer enquiries and contact details accurately through approved lead management systems and procedures, subject to the required consent.
• Facilitate timely handover of customer enquiries and qualified leads to the Store Manager or Sales Consultant.
• Assist with coordinating customer appointments, follow-ups and test-drive requests.

D. Brand Presentation & Marketing Support

• Ensure the store's visual presentation and promotional materials comply with the featured brand's guidelines.
• Assist with the setup and removal of promotional displays, marketing materials and campaign assets during quarterly brand transitions.
• Support in-store campaigns, product showcases, roadshows and customer engagement activities as required.
• Ensure brochures, vehicle information and promotional materials are current and accurately presented.

E. Teamwork & Compliance

• Work closely with the Store Manager and assigned Sales Consultant to maintain smooth daily operations and a consistent customer experience.
• Follow instructions, operating procedures, service standards and duty schedules established by the Store Manager.
• Maintain professional grooming, punctuality and a customer-oriented attitude.
• Handle customer information responsibly and comply with company policies, mall regulations and applicable PDPA requirements.
• Undertake other duties and responsibilities as assigned by the Store Manager or management.

Requirements

The successful candidate is expected to develop basic product knowledge of the featured brand and vehicles on display, enabling them to answer general customer enquiries and provide introductory product information when the assigned Sales Consultant is unavailable. The candidate will work closely with the Store Manager to maintain store standards and support customer engagement and lead generation.

Requirements & Qualifications

• Minimum GCE O-Level, N-Level, Nitec or equivalent qualification; relevant retail or customer service experience is preferred.
• Experience in retail, hospitality, customer service, automotive or lifestyle retail is an added advantage.
• Friendly, approachable and confident in engaging customers from different backgrounds.
• Good communication and interpersonal skills.
• Willingness to learn automotive product knowledge and explain vehicle features clearly to customers.
• Responsible, organised and attentive to detail.
• Comfortable using basic computer applications and digital lead capture systems.
• Able to work independently while supporting a small retail team.
• Willingness to work retail hours, including weekends and public holidays, in accordance with the agreed roster and applicable employment requirements.
• Interest in cars, automotive technology and new mobility trends is an added advantage.