marketing manager
Core Objective: Drive consistent inbound customer inquiries, maintain a fully booked installation schedule for car wrapping and PPF bays, and position the studio as the go-to brand for automotive styling in the region. Key Duties & Scope of Work Performance Advertising & Lead Funnels: Plan, budget, and manage paid acquisition campaigns across Meta Ads Manager (Facebook/Instagram), TikTok Ads, and Google Search (SEM/PMAX).
Design and optimize lead funnels pointing directly to WhatsApp Business, capturing qualified car owners (make/model, desired service, timeline).
Continuously test ad creatives, hooks, headlines, and audience targeting (segmenting daily commuters, EV owners, and luxury/performance car enthusiasts).
Content Production & Social Media Management: Direct daily workshop content capture: time-lapses of panel disassemblies, precision knife-work, ASMR vinyl peeling, paint correction prep, and final showroom reveals.
Plan, edit, and schedule short-form vertical video (Reels, TikTok, Xiaohongshu/RED, YouTube Shorts) capitalizing on trending audios and automotive memes.
Write engaging copy and car-care educational posts highlighting the practical differences between TPU Paint Protection Film (PPF) and color-change vinyl wraps.
Sales-Marketing Alignment & WhatsApp Conversion: Partner with the front-desk/service advisors to audit inbound response times, message scripts, and quotation follow-up sequences.
Implement lead tagging and follow-up reminders for seasonal campaigns, maintenance wash reminders, and wrap inspection checkups.
B2B Partnerships & Community Activation: Build referral networks with car clubs, automotive performance workshops, tinting shops, ceramic coating detailers, and used car dealerships.
Secure commercial fleet wrapping accounts (corporate branding for delivery vans, company cars, and promotional demo vehicles).
Coordinate studio open houses, car meets, and influencer sponsorships to drive local brand buzz.
Analytics, Reporting & Budget Control: Track and report weekly KPIs: Ad Spend, Cost Per Lead (CPL), Cost Per Bay Booking (CPA), Return on Ad Spend (ROAS), and gross revenue per vehicle service.
Allocate marketing budgets dynamically toward the highest-margin service categories (full-body PPF vs. partial accents/de-chrome).
Job Requirements & Qualifications Must-Have (Hard Requirements) Professional Experience: 3 to 5 years of proven marketing experience, with direct experience running lead-generation campaigns for visual-heavy craft services, high-ticket consumer services, or the automotive aftermarket.
Paid Media Expertise: Hands-on proficiency with Meta Ads Manager (custom audiences, retargeting, conversion tracking) and Google Search Ads ; able to demonstrate past ad account ROAS and CPL benchmarks.
Content Creation Skills: Proficiency shooting with mobile rigs/stabilizers and fast-turnaround video editing using CapCut, Adobe Premiere Rush, or DaVinci Resolve .
Automotive Acumen: Clear technical understanding of car finishes, vinyl wrap categories (cast vs. polymeric, gloss, satin, matte, color shift), and PPF characteristics (self-healing, hydrophobic properties, stone chip protection).
Language Proficiency: Strong communication in English and Chinese (Mandarin) , necessary for creating multi-language ad copy and engaging local car owner demographics across platforms like Xiaohongshu and Facebook groups.
Preferred / Nice-to-Have Personal involvement in the local automotive enthusiast scene, track days, or car club communities.
Familiarity with WhatsApp CRM tools, automated reply flows, and Google Sheets/Excel dashboard tracking.
Basic photography and lighting knowledge for indoor showroom and workshop vehicle shoots.