PR & Affiliate Senior Strategist, Shared Services

Who We Are:

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work.

As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.

At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

A day in the life:

As the PR & Affiliate Strategist, you'll drive results for a dynamic client roster, weaving together powerful PR strategies and robust affiliate programs. You will ignite brand awareness alongside your team through innovative, integrated marketing magic!

Key Responsibilities:

Employ AI technologies to enhance and optimize business processes

Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Define and drive affiliate & PR strategy for PDM clients

Launch new affiliate client programs, owning platform setup from A-Z while taking on existing programs and nurturing them based on KPIs Support client communication, reporting, and storytelling to ensure the channel(s) is (are) successfully contributing to larger goals of the client

Report on and analyze performance data, confidently recommending appropriate action plans based on data and creative driven conclusions

Proactively pitch to drive media relations results for client rosterLead by example in staying on top of industry news and shares relevant articles with the agency to provide insight and context into PR activities

Execute media and influencer outreach and secure regular coverage in targeted media outlets relevant to our clients

Review & edit all written materials & reports with a keen eye for detail

Respond to all client inquiries in a timely manner

Train and manage interns and part timers

Role Requirements:

2+ years experience in affiliate marketing strategy and end-to-end campaign management

2+ years of PR experience

1-2 years+ agency experience required

Strong understanding of the marketing funnel and experience working with affiliates such as: content partners/press sites, rewards sites, loyalty/cashback/deal sites

Hands-on experience with affiliate platforms such as Impact, ShareASale, Commission Junction, Rakuten Advertising, Pepperjam, or similar

Expertise in affiliate best practices including: commission structures, tracking, partner optimization approaches, and forecasting

CPG Media Relations experience highly recommended but not required

Bachelor’s degree in business, marketing, or relevant field preferred

Key Performance Indicators (KPIs)

90%+ Pacing to channel goal on accounts OR having key recommendations in place to hit goals

100% on time completion deliverables including monthly reporting and weekly reporting

Receives zero errors in work (grammar, spelling etc) with strong attention to detail/does not need AM or AD to review work

Can navigate 80% of difficult probing questions on performance

Works autonomously on 100% of accounts (AM of their respective channel), requiring minimal escalation to senior management for resolution

Most Important Things (MITs)

Assist in developing Affiliate & PR Strategy

Supports Media Relations efforts on PR accounts

Responsible for Forecasting and Goal Expectations

Making and Implementing Strategic Partner Optimizations

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/ . If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.