Social Media and Digital Marketing Manager

About the company

Company Description Pongol Bespoke is a private mid-luxury handmade bespoke fashion brand based in Lagos, Nigeria. The brand specializes in meticulously crafted men’s footwear and clothing, including traditional Kaftans, Agbada, corporate outfits, and ready-to-wear collections. Pongol Bespoke is known for blending contemporary design with Nigerian cultural heritage to create distinctive, stylish pieces. The brand focuses on delivering affordable, minimalistic, and timeless fashion with a strong emphasis on quality. Team members join a growing label that values creativity, craftsmanship, and a premium customer experience. Role Description The Social Media and Digital Marketing Manager is a full-time, on-site role based in Lagos. This role is responsible for developing and executing social media and digital marketing strategies that enhance brand visibility, drive engagement, and support sales goals. Day-to-day tasks include planning and scheduling content across social platforms, optimizing posts for reach and interaction, managing online campaigns, and monitoring analytics to refine performance. The manager will collaborate with design and sales teams to create campaigns that reflect Pongol Bespoke’s aesthetic and brand values, respond to online inquiries and comments, and maintain a consistent tone and visual identity. The role also involves identifying trends in fashion and digital marketing, coordinating influencer or partnership initiatives, and preparing regular performance reports for leadership. Qualifications

Requirements

• Candidates should possess strong Social Media Marketing and Social Media Optimization (SMO) skills to grow and engage online communities.
• Candidates should possess Digital Marketing skills, including campaign planning, basic analytics, and familiarity with online advertising tools.
• Candidates should possess Content Strategy skills, with the ability to plan and structure compelling content aligned with brand objectives.
• Candidates should possess effective Communication skills, including clear written and verbal communication and professional online interaction.
• Relevant experience in fashion, retail, or lifestyle brands is beneficial, especially within the Nigerian or African market.
• Proficiency with major social platforms (e.g., Instagram, Facebook, TikTok), basic design tools (e.g., Canva), and analytics dashboards is an advantage.
• Strong organizational skills, attention to detail, and the ability to work on-site in Lagos are required.
• A diploma or degree in Marketing, Communications, Business, or a related field, or equivalent practical experience, is preferred.

Other

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