Marketing Activation Manager M/F

RESPONSIBILITIES:

As Marketing Activation Manager M/F, your missions will be to:

• Define and deploy the marketing activation plan in coherence with the marketing strategy, commercial priorities, and the Go-to-Market,
• Manage the campaign portfolio and prioritize resources according to business stakes,
• Guarantee the consistency of activations across all marketing channels,
• Supervise the planning, monitoring, and proper execution of campaigns,
• Coordinate marketing teams and markets to ensure the deployment of activations,
• Measure campaign performance and identify optimization levers,
• Develop and improve marketing activation methods, processes, and tools,
• Manage and optimize the budget allocated to activations on an international scale.

REQUIRED PROFILE:

You hold a Master's degree (Bac+5) in marketing, communication, business, or equivalent. You have proven experience in managing international marketing projects and omnichannel campaigns. You are proficient in budget management and project resource allocation. You have a good knowledge of offerings, products, and commercial stakes. You master the levers of digital marketing and direct marketing. You are recognized for your ability to coordinate teams and stakeholders in a transversal and international environment. You are fluent in English; knowledge of another language is an asset. You demonstrate organization, analytical skills, and an excellent sense of collaboration, so join our teams! Our opportunities are open to all. The principles of non-discrimination and equal treatment are part of the essential values of PONANT.