B2B sales specialist
Department: Sales & Business Development
Employment Type: Full-Time
Work Arrangement: On-site
Location: Lagos, Nigeria
Reports To: Head of Sales/Management
We are seeking a results-driven B2B Sales Specialist to drive corporate and project-based sales for our Roofing and Coating business. The successful candidate will be responsible for identifying and converting business opportunities, building strong relationships with key industry stakeholders, and securing contracts for roofing, waterproofing, restoration, and coating solutions.
Identify, prospect, and develop new B2B sales opportunities across relevant industries. Build and manage relationships with construction companies, architects, developers, facility managers, property owners, consultants, and other corporate clients . Generate leads, conduct client meetings, presentations, and site visits where required. Understand clients' roofing and coating needs and recommend suitable solutions. Prepare and follow up on proposals, quotations, tenders, and commercial negotiations. Drive the sales process from prospecting to contract closure and handover to the operations team. Maintain a strong sales pipeline and ensure consistent achievement of assigned revenue targets. Monitor market trends, competitors, and emerging business opportunities. Work closely with the technical and operations teams to ensure accurate project scoping and seamless service delivery. Maintain proper records of leads, opportunities, client engagements, and sales activities. Prepare weekly and monthly sales performance reports. Requirements
Bachelor's degree in Business Administration, Marketing, or a related field. Minimum of 3–5 years of B2B sales or business development experience , preferably within construction, roofing, coatings, real estate, building materials, or related industries. Proven experience in selling to corporate clients and managing long sales cycles. Strong negotiation, presentation, communication, and relationship management skills. Ability to generate leads independently and close high-value deals. Experience with CRM and sales reporting tools will be an advantage. Key Performance Indicators (KPIs)
Monthly and quarterly revenue achieved. Number and value of new B2B accounts acquired. Conversion rate from leads to closed deals. Value of sales pipeline generated and maintained. Number of client meetings, presentations, and proposals completed. Contract renewal and repeat business generated. Personal Attributes
Highly target-driven and commercially minded. Confident in engaging senior decision-makers. Strong networking and relationship-building ability. Proactive, persistent, and able to work with minimal supervision. Professional, organised, and accountable for results.
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