Mid-Level Analyst - Product Marketing

Londrina or Campinas - Hybrid

At Platform Science, we work to connect everything that moves. Founded in 2015, we are an open IoT platform that partners with innovative fleets, app developers, vehicle manufacturers, and equipment suppliers in the transportation sector to provide revolutionary solutions to supply chain professionals worldwide.

Our employees are an engaging and diverse group of people who believe in the power of big ideas. We hire people with different experiences and perspectives to build a corporate culture that drives growth through innovation.

We value thoughtful actions and empathy for others. We approach challenges with resilience and creativity, while encouraging transparency because, no matter our background or responsibilities, we are a team.

Competencies and Responsibilities

Go-to-Market (GTM) Activation:

Execute the introduction schedule for new products and features, ensuring deadline compliance and message alignment across areas.

Support the structuring and updating of schedules, checklists, and support materials necessary for successful launches.

Track adoption and conversion metrics of initiatives, proposing tactical adjustments to optimize results.

Positioning and Messaging:

Contribute to the definition and updating of ICPs and personas, based on data, research, and strategic directions.

Develop product messages and narratives that competitively differentiate our solutions, adapting the discourse for different profiles.

Ensure consistency of product positioning in external channels such as website, events, and marketing campaigns.

Systematize insights gathered in meetings with customers and prospects to support narrative refinement and the prioritization of product improvements.

Sales Enablement and Competitive Intelligence:

Produce support materials (presentations, technical sheets, case studies) that provide the market team with solid arguments for value defense.

Monitor competitor movements and trends in the transportation and logistics sector, transforming this information into documented differentiators.

Contribute to the execution of training and alignment sessions for market teams, ensuring mastery of the solution discourse.

Support the improvement of the sales process, bringing suggestions based on market data and real objection feedback.

Collaboration and Project Management:

Act as an operational interface between Product, Marketing, and Sales, ensuring that the flow of information about the product is constant and clear.

Organize the area's demands, tracking performance indicators and communicating project status to involved stakeholders.

Participate in multidisciplinary projects, contributing to the product marketing deliverables under your responsibility.

Education

Bachelor's degree in Marketing, Social Communication, or related fields.

Postgraduate degree in Marketing, Project Management, or related fields is desirable.

Languages

Intermediate Spanish.

Advanced English.

Experience

Knowledge of Product Marketing concepts, practices, and deliverables.

2 years of experience in the role in B2B SaaS companies.

Excellent communication and negotiation skills.

Experience in supporting project management or cross-functional initiatives.

Requirements

Availability for travel.