Product Marketing Associate based in Ajah, Lagos

Product Marketing Associate

Company: Picsible Technologies Ltd

Product: BizOPD

Location: Lagos, Nigeria

Job Type: Full-time

Salary: ₦150,000 - ₦250,000 per month

About BizOPD

BizOPD is an operations platform built for businesses that handle custom orders and production.

We help businesses such as printing companies, fashion businesses, cake makers, framing companies, furniture businesses, and other production businesses manage their orders, production, teams, inventory, customers, and finances in one place.

We are looking for a Product Marketing Associate to help us communicate the value of BizOPD, create demand, generate leads, and build a strong presence within the industries we serve.

The Role

This is a hands-on product marketing role for someone who enjoys understanding products, understanding customers, creating ideas, and turning those ideas into marketing campaigns and content.

You will work closely with the product and sales teams to translate BizOPD's features into compelling marketing that gets businesses interested in the product.

You will not simply be managing social media. You will be expected to understand why customers should care about BizOPD and find creative ways to communicate that value.

Key Responsibilities

Develop marketing campaigns for BizOPD and its features. Create content for social media, email, WhatsApp, and other relevant channels. Create and coordinate short-form videos, product demonstrations, educational content, and customer-focused content. Research our target industries and identify their operational problems, needs, and buying behaviour. Translate product features into clear customer benefits and compelling marketing messages. Support product and feature launches. Develop lead-generation campaigns, lead magnets, webinars, and other demand-generation initiatives. Conduct competitor and market research. Identify customer stories and develop testimonials and case studies. Work with the sales team to create marketing materials and campaigns that support lead generation and conversion. Monitor marketing performance and use data to improve campaigns. Continuously propose and test new marketing ideas. Prepare regular reports on marketing activities, results, insights, and recommendations.

What We're Looking For

We are looking for someone who is:

Creative — able to develop fresh and unconventional marketing ideas. Curious — interested in understanding customers, industries, products, and markets. Proactive — capable of identifying opportunities and taking action without waiting for constant instructions. Commercially minded — understands that marketing should contribute to business growth. A strong communicator — able to communicate ideas clearly through writing, video, presentations, and conversations. Analytical — able to look at marketing results and determine what is working and what needs to change. A fast learner — comfortable learning a SaaS product and understanding how businesses operate. Results-oriented — focused on outcomes rather than simply completing tasks.

Requirements

1–3 years of experience in marketing, product marketing, growth marketing, content marketing, or a related field. Strong written and verbal communication skills. Good understanding of digital marketing and social media. Ability to create or coordinate marketing content. Ability to conduct market and customer research. Basic understanding of marketing analytics and performance metrics. Strong organizational and project-management skills. Experience working with a technology or SaaS product is an advantage. Experience creating short-form video content is an advantage.

A degree in Marketing, Business, Communications, or a related field is an advantage, but demonstrated ability and relevant experience are more important than certificates.

What You Will Be Expected to Deliver

This is an execution-focused role. You will be expected to consistently:

Create and publish marketing content. Develop and execute marketing campaigns. Generate and support qualified leads. Conduct customer and market research. Test new marketing ideas. Track and report marketing results. Bring new ideas and opportunities to the team.

Your performance will be evaluated based on both quality of execution and measurable outcomes.

Why Join Us?

You will have the opportunity to work directly on the marketing of a growing SaaS product and play a meaningful role in shaping how BizOPD is positioned, understood, and adopted by businesses.

You will have significant room to experiment, test ideas, learn from results, and take ownership of marketing initiatives.

How to Apply

Interested candidates should apply by sending an email to careers@picsible.com with the title "Product Marketing Associate - September 2026"

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