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Performance Media Specialist

Phiz ChatSão Paulo, São Paulogupypublished 08/14/2026
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Machine translation — original language: Portuguese.Show original

We are looking for a Performance Media Specialist to lead the paid media operation for PhizChat, acting with autonomy in the strategy, execution, and optimization of campaigns in Meta Ads, Google Ads, and TikTok Ads. The person will be responsible for connecting media investment to business results, working closely with marketing, data, and creative teams. We are looking for someone with a consistent track record of managing relevant budgets, strong analytical thinking, and the ability to translate data into media decisions.

Responsibilities and assignments

  • Plan, execute, and optimize performance campaigns in Meta Ads, Google Ads (Search, Display, YouTube, Performance Max), and TikTok Ads.
  • Define paid media strategy aligned with business objectives and acquisition, revenue, and/or ROAS/CPA goals.
  • Manage media budgets, with daily monitoring of investment, pacing, and performance by channel and campaign.
  • Perform A/B testing of creatives, audiences, formats, and campaign structures for continuous improvement of results.
  • Monitor and analyze performance metrics (CPA, ROAS, CTR, CVR, CPM, among others), generating reports and actionable insights.
  • Collaborate with creative and content teams in defining briefings and evaluating the performance of assets.
  • Follow trends, algorithm changes, and news from paid media platforms, proposing tests and strategy adjustments.
  • Support the configuration and review of tracking, pixels, tags, and integrations necessary for the correct measurement of campaigns.
  • Report results and recommendations to leadership and other involved areas.

Requirements and qualifications

  • Solid experience in paid media management, with a focus on performance.
  • Proven mastery of Meta Ads, Google Ads, and TikTok Ads, including campaign structuring and data-driven optimization.
  • Experience in managing relevant paid media budgets.
  • Knowledge of data analysis tools (e.g., Google Analytics, Google Tag Manager, advanced spreadsheets, or BI).
  • Analytical reasoning and the ability to make decisions driven by data and business metrics.
  • Good communication to report results and align strategies with other areas.
  • Advanced level English.