Content Marketeer

Phished helps organizations reduce human cyber risk: we combine AI-driven security awareness training with Zero-Trust email and browser protection. More than 6,500 organizations, 250 partners, and 2 million users work with our platform.

Our audience consists of CISOs, IT managers, and risk & compliance leads. These are people who see through marketing language on a daily basis. They don't read content because it looks good, but because it explains something they didn't know or confirms something they need to sell internally.

Our marketing team works AI-first. We have built our own AI workflows for research, drafting, and quality control, and we use them every day. For us, this is not an experiment: it is the way we publish internationally. Therefore, you shouldn't just be able to work with them; you should want to improve them yourself.

As a member of the marketing team, you will work closely with our CEO and our SEO/GEO specialist to shape and tell the Phished story. Topics and angles emerge from this interaction.

Your responsibilities:

• Creating in-depth content. Blogs, guides, comparison pages, customer cases, and sales collateral.
• Working with and on our AI workflows. You will use our existing AI workflows for research, first drafts, and repurposing. You will refine them where they fall short, notice when output is generic or factually incorrect, and make adjustments. The ultimate responsibility for quality, tone, and accuracy always remains with you, never with the model.
• Being visible in search and in AI. You create content that ranks in search results and that is cited by LLMs. To achieve this, you will collaborate with our SEO/GEO specialist.
• One story, multiple formats. You will transform what you write into newsletters, LinkedIn posts, sales material, and video scripts. For videos, podcasts, and webinars, you will direct the process and the content. You don't need to operate or edit them yourself, but experience with these types of productions is a major plus.
• Measuring and adjusting. You track what your content delivers in terms of traffic, visibility, and leads, and use those figures to sharpen your content planning. You will do this in collaboration with our performance marketer.

Must-haves:

• At least two years of experience with B2B content.
• You already work with AI in your content process today: not just occasionally for an idea, but as a fixed part of research, drafting, and rewriting. You can specifically describe which tools you use, for what purpose, and where you consciously do not use them.
• You write fluently and sharply in English. Dutch is a strong plus.
• You can explain a complex technical subject to someone making decisions about it, without oversimplifying it.
• Working knowledge of SEO and GEO: you understand how search engines and AI engines select and cite sources, and you write accordingly.
• Sincere interest in cybersecurity. You don't need a security background, but you must have the willingness to dive into it.
• You work independently and in a structured manner, plan your own work, and deliver without needing to be chased.
• A bachelor's degree in communication, marketing, or a similar field, or equivalent experience.

What do you get in return?

• An AI stack that is already in place: you join a team that has built its own AI workflows for content, translation, review, and reporting. You don't have to start from scratch, and you will have the space to build upon them yourself.
• Ownership: you help determine what we write about, not just how.
• Access to experts: a direct line to our CEO and security specialists for your content.
• A Flex Income Plan: assemble your own package of extra-legal benefits based on what is important to you.
• Growth opportunities: grow quickly within an ambitious, fast-growing scale-up.
• Hybrid working: flexible options that suit how you work best.
• An inspiring workplace: an office in Leuven, within walking distance of the station, and a team that celebrates successes together.

Do you have the talent and drive we are looking for? Apply today and help build the new standard in cybersecurity.