Sales Executive - Key Accounts

Brief Summary

• Customer-facing sales role managing a portfolio of modern trade and key retail accounts, focused on driving sustainable sales growth and strong in-store execution.
• You will partner closely with internal stakeholders to plan account initiatives, track performance, and deliver agreed outcomes.

Responsibilities

• Manage assigned modern trade and key retail accounts to deliver revenue and volume targets
• Conduct regular customer meetings, store visits, and market checks to monitor availability, pricing, planograms, displays, and competitor activity
• Build and maintain relationships with buyers and relevant decision-makers to support joint business objectives
• Identify opportunities in distribution, assortment, listings, promotions, and account expansion; convert insights into actionable plans
• Present products and approved commercial proposals; ensure timely follow-through on agreed customer actions
• Review account and SKU performance; prepare updates and recommendations based on sales and store-level observations
• Coordinate with sales leadership and internal teams on account plans, campaigns, and retail execution priorities
• Maintain accurate forecasts, pipeline tracking, follow-up actions, and account documentation using available tools/systems
• Support new opportunity development within the assigned customer/channel scope

Requirements

• Diploma or Degree in Business, Marketing, or a related commercial discipline is preferred.
• Minimum 2 years of field sales experience in a product-based environment (e.g., FMCG, stationery, lifestyle, or similar)
• Demonstrated ability to execute commercial plans and consistently achieve sales targets
• Hands-on experience engaging customer decision-makers and supporting activities such as listings, assortment planning, promotions, and commercial proposals
• Comfortable working with common productivity tools (e.g., spreadsheets, presentations, email) and sales reporting processes
• Valid Class 3 driving licence with access to a vehicle to support customer and store visits
• Exposure to CRM/ERP systems and basic sales data analysis is an advantage

EA License No.: 01C4394 (PERSOL SINGAPORE PTE LTD)

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