Digital Marketing Executive (ID: 714626)

Your tasks

• Oversee and maintain the organisation's digital and social media presence across platforms such as Facebook, Instagram, LinkedIn, and other relevant channels.
• Develop, create, and publish engaging digital content, ensuring consistency with brand guidelines and marketing objectives.
• Plan and manage content schedules to support campaigns, business priorities, corporate initiatives, and key events.
• Produce compelling multimedia content, including written posts, images, short-form videos, and platform-specific creative assets.
• Execute both organic and paid social media campaigns to increase brand visibility, audience engagement, and lead generation.
• Monitor campaign performance and optimise targeting, audience selection, budget allocation, and content effectiveness.
• Analyse social media metrics and digital marketing performance, providing insights and recommendations to enhance results.
• Track audience engagement, website traffic, social media growth, and campaign outcomes using relevant analytics tools.
• Support the maintenance and enhancement of the organisation's online brand reputation through active community management.
• Respond to enquiries, comments, and messages received through digital platforms in a timely and professional manner.
• Coordinate content development with internal stakeholders, external partners, agencies, and event organisers.
• Provide digital coverage for corporate activities, events, campaigns, and promotional initiatives where required.
• Stay informed of industry developments, digital marketing trends, emerging platforms, and changes in audience behaviour.
• Assist with broader digital marketing initiatives, including website content updates, email marketing campaigns, and search marketing activities.
• Conduct testing and experimentation on content formats, messaging approaches, and audience segments to improve campaign effectiveness.
• Maintain an organised repository of digital content assets, including images, videos, and marketing materials, ensuring proper usage rights and records are maintained.
• Prepare periodic performance reports and present actionable insights to support marketing decision-making.

Requirements

• Degree, diploma, or equivalent qualification in Marketing, Communications, Digital Media, Business, or a related field.
• Relevant experience in digital marketing, social media management, content creation, or a related marketing function.
• Ability to create clear, engaging, and audience-focused content across various digital channels.
• Familiarity with social media management, scheduling, advertising, and analytics platforms.
• Working knowledge of content creation and design tools such as Canva, Adobe Creative Cloud, CapCut, or similar applications.
• Experience in photography, videography, or video editing would be advantageous.
• Understanding of paid digital advertising and campaign performance measurement.
• Strong organisational skills with the ability to manage multiple projects and timelines concurrently.
• Good communication and stakeholder management skills, with the ability to collaborate effectively across teams and external partners.
• Ability to analyse data and translate insights into practical marketing recommendations.
• Flexibility to support marketing activities and event coverage outside standard office hours when business needs require.
• Experience in hospitality, events, lifestyle, retail, or venue marketing environments will be an added advantage.

Other

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