AVP, Content Strategy S$12,000/ Insurance Industry (ID: 710902)

Join a dynamic team as an AVP, Content Strategy, shaping clear, engaging, and user-focused digital experiences across multiple platforms. Leverage your expertise in UX writing, content design, and content strategy to improve customer journeys, strengthen content governance, and support conversational and AI-assisted digital experiences. Key Responsibilities Plan, design, and develop user-focused content across digital channels, including mobile applications, websites, emails, and chat interfaces. Create effective UX content that guides customers through key digital journeys and complex tasks. Conduct content research to understand user needs, language preferences, and comprehension, using insights to inform content development and testing. Apply and evolve brand voice and tone guidelines to suit different customer contexts and interactions. Establish and enhance content governance, reusable content patterns, and standards within design systems to ensure consistency and quality. Structure content for reuse and discoverability across platforms through metadata, controlled terminology, and modular content approaches. Develop accessible digital content that supports users of assistive technologies. Monitor content performance after launch, using relevant metrics and user feedback to identify opportunities for improvement. Collaborate with cross-functional teams to deliver consistent, intuitive, and effective digital experiences. Ensure content is clear, accurate, and compliant with relevant regulatory and business requirements. Requirements Bachelor’s degree in English, Communications, Journalism, Linguistics, Design, or a related discipline. At least 5 years of experience in content design, UX writing, content strategy, or a related field. Strong portfolio demonstrating content design capabilities, improvements to user experience, and measurable business or customer outcomes. Excellent writing, editing, and communication skills, with a strong focus on clarity, conciseness, and user needs. Experience using research, content testing, analytics, and evidence-based insights to guide content decisions. Familiarity with structured and modular content, content management systems, metadata, and content governance. Experience designing content for conversational interfaces and AI-assisted digital experiences. Ability to simplify complex information while ensuring accuracy and compliance with regulatory requirements. Familiarity with design systems and tools such as Figma will be an advantage. We regret that only shortlisted candidates will be notified. EA License No.: 01C4394 | PERSOL Singapore Pte Ltd By sending us your personal data and curriculum vitae (CV), you are deemed to consent to PERSOL Singapore Pte Ltd ("PERSOL") and its local and overseas subsidiaries and affiliates to collect, use and disclose your personal data to prospective employers/companies based in any country for purposes of evaluating suitability for employment, conducting reference checks, administering employment related services, complying with Government’s health advisories and such other purposes stated in our Privacy Policy. We may use artificial intelligence ("AI") and machine learning technologies to support our recruitment and placement services, including screening resumes, assessing qualifications and experience, and identifying skills and job matches. Where permitted by applicable law, we may also use such personal data to develop, train, test, improve and/or fine-tune AI and machine learning technologies that support our recruitment and business operations. For more information on how we collect, use, disclose and protect your personal data, please refer to our Privacy Policy: https://www.persolsingapore.com/policies. If you wish to withdraw your consent, including consent relating to the use of your personal data for AI-enabled recruitment activities and AI development activities, please email us at sg.dataprotection@persolapac.com.