Head of Growth

Your tasks

This is a full-stack growth leadership role designed for an agile startup operator. You will own the entire commercial engine, from designing high-impact GTM campaigns to building a B2B school partnership funnels, running digital performance marketing, and managing a high-performing sales team.

Working closely with the founding team, you will turn the product vision into market leadership.

Key Responsibilities1. Brand Strategy & GTM Leadership*

• Brand Development: Define and position company’s value proposition across parents, secondary school principals, and students.
• Go-To-Market Execution: Plan and execute data-driven GTM campaigns to build brand momentum ahead of and during product launch.
• Content Strategy: Oversee digital content strategy, ensuring messaging directly addresses academic success and exam readiness for Nigerian parents and students.

2. Sales Leadership (B2B & B2C)

• B2B School Partnerships: Build and manage a structured pipeline targeting secondary schools, school owners, and educational institutions.
• B2C User Acquisition: Drive direct-to-consumer subscriber acquisition targeting parents and secondary school students via online and offline channels.
• Sales Team Management: Recruit, train, and manage a team of junior sales representatives, establishing call targets, KPIs, and closing goals.

3. Social Media & Performance Growth

• Channel Management: Oversee strategy and daily execution across Instagram, TikTok, YouTube, LinkedIn, X, and WhatsApp Communities.
• Performance Marketing: Plan, execute, and optimize paid ad campaigns (Meta Ads, Google Ads) to maintain a low CAC and drive user sign-ups.
• Community Building: Build an active, vibrant community of students, parents, and educators centered on learning achievements.

4. Product Advocacy & Execution

• Product Ambassadorship: Conduct live platform demos for school boards, administrators, and parent groups.
• Cross-Functional Alignment: Work alongside founders and product teams to align launch roadmaps with product feature updates.
• Feedback Loops: Gather feedback from sales demos and customer interactions to inform future product development.

Requirements

What We Are Looking For (Requirements)

• Experience: 4+ years of full-stack commercial experience spanning marketing, sales, and digital growth (ideally in EdTech, SaaS, or high-growth African startups).
• Sales Track Record: Proven background building sales funnels, closing B2B institutional deals, and managing sales reps.
• Hands-on Execution Mindset: Ability to switch effortlessly between high-level GTM strategy and operational execution (e.g., ad copywriting, running outreach, hosting school demos).
• Nigerian Education Insight: Familiarity with the secondary school landscape, WAEC/NECO exam requirements, and parental buying dynamics.
• Digital & Performance Proficiency: Hands-on competence with Meta Business Suite, Google Analytics, CRM tools (e.g., HubSpot/Zoho), and performance metrics (CAC, ROAS, conversion funnels).
• Communication: Exceptional verbal, written, and pitch skills tailored to diverse audiences (school principals, parents, teenagers).

What we offer

• High Impact: Build an educational solution that directly improves learning outcomes for secondary students across Nigeria.
• Leadership & Autonomy: Significant autonomy to build out the commercial function from the ground up alongside early-stage founders.
• Competitive Package: Competitive compensation.

Other

*Job Title: Head of Growth Location:** Lagos, Nigeria (Hybrid / Remote options available)