Digital Marketer

Responsibilities:

You will take responsibility and ownership for developing practical customer acquisition strategies for PCV’s portfolio companies.

You will work with founders and management teams to understand their products, customers, competitive environment, and commercial objectives, and then translate that understanding into actionable marketing and growth plans. You will develop and execute campaigns across platforms including Instagram, Facebook, TikTok, LinkedIn, Google, WhatsApp, email, and other relevant channels. You will also be expected to operate beyond digital channels. This includes direct outreach, WhatsApp engagement, email campaigns, lead follow-up, partnership development, community activation, referral initiatives, events, and other forms of direct customer acquisition. You will help portfolio companies refine their positioning, messaging, offers, landing pages, sales funnels and customer journeys. You will monitor leads, conversions, customer acquisition costs and other relevant metrics and use the data to continuously improve campaigns. You will work with designers, videographers, developers, freelancers and external agencies where specialist support is required, while retaining ownership of the overall growth strategy and execution. You will also be comfortable appearing in videos, representing portfolio companies at events and speaking directly with customers, partners and prospective clients. Experience marketing technology products is particularly important for this role. You should have demonstrated experience working with a technology company, SaaS business, digital platform, fintech, marketplace, professional technology service or other technology-driven business. You should understand the particular challenge of selling products that customers may not immediately understand or know that they need. You should be capable of translating a technical product into a simple and compelling customer proposition and developing campaigns that move a prospective customer from awareness to interest, conversation, and ultimately purchase.

Requirements:

A minimum of 4 years of experience A minimum of a degree in a related field  We are looking for someone who is commercially curious and naturally interested in how businesses acquire customers. You should be able to think strategically but also execute without waiting for someone else to tell you what to do. You should be a strong communicator with excellent written and verbal communication skills and be comfortable dealing directly with founders Customers and senior executives. You should be presentable, confident and capable of representing a company professionally both online and offline. You should understand social media, paid advertising, content marketing, email marketing, CRM, lead generation analytics and conversion funnels. You should also understand that digital marketing is only one part of growth. The ability to identify prospects

Remuneration: NGN 350,000 - 400,000 monthly.  Depending on experience and capability, together with an equity participation opportunity.