Senior Manager/Manager, Marketing Communications - Capitol Singapore & CHIJMES

Responsibilities   Develop and execute innovative marketing and communication strategies that strengthen brand visibility and business growth  

Plan, create and execute high-impact advertising, marketing campaigns, events, partnerships, and promotional activities 

Develop and implement the annual marketing budget and calendar, tracking the effectiveness and return of investments  

Identify new marketing trends, technologies, and audience behaviors to keep the brand ahead of the curve and drive meaningful customer engagement 

Liaise with advertising agencies, tenants, contractors and event companies to ensure successful launches of all projects and events 

Enhance customer experience through mall-wide promotions and events to drive patron traffic and increase tenant sales 

Maximise the mall’s casual leasing revenue through the leasing of atrium spaces, road show spaces, media spaces and push-carts 

Build and maintain good relationship with tenants and garner their participation in the mall’s marcom activities 

Any other duties as assigned

Requirements Degree in Marketing / Mass Communications or relevant discipline

At least 4 years’ experience in a similar role with proven track record in various marketing platforms and channels

Possess an innovative mindset and willing to challenge the status quo to drive results

Able to work independently as well as part of a team in a constantly evolving environment

Self-motivated, highly resourceful, positive and proactive, and with these traits, thrive on challenges and time pressure in a fast-paced environment

Strong communication, interpersonal, analytical and problem-solving skills