Growth Lead

Your main mission in growing with us:

• To translate Peponi’s marketing and commercial strategies into actionable plans that drive brand awareness, audience engagement, lead generation, and sales conversion.
• To lead and develop our Growth team across Social Media, Creative Design, and Guest Relations, ensuring clear priorities, accountability, and strong team performance.
• To oversee content strategies, social media campaigns, and creative initiatives that strengthen Peponi’s brand positioning and support business objectives.
• To monitor team KPIs and campaign performance, identify growth opportunities, and implement data-driven improvement plans.
• To establish efficient workflows, SOPs, and backup systems to ensure smooth operations and business continuity across Growth functions.
• To improve coordination between marketing, creative, and guest relations to deliver a consistent brand and customer experience.
• To collaborate with the CEO/CMO on marketing strategies, campaign priorities, and initiatives that contribute to Peponi’s business growth.

Mandatory belongings that you must prepare:

• Minimum 4 years of experience in marketing, growth, digital marketing, brand management, or a related field.
• Experience leading a team or coordinating multiple functions, with a genuine interest in developing people.
• Strong understanding of digital marketing, content strategy, social media performance, and customer acquisition.
• Comfortable working with KPIs, performance data, campaign metrics, and conversion results.
• Strong leadership, project management, prioritization, and problem-solving skills.
• Able to balance strategic thinking with hands-on execution and team development.
• Proactive, accountable, and comfortable working in a fast-growing business environment.
• Excellent communication, collaboration, and stakeholder management skills.
• Experience in travel, hospitality, lifestyle, or other consumer-facing businesses is a plus.

What you’ll get at Peponi:

• Monthly salary of IDR 8,000,000–9,500,000, based on experience and demonstrated capabilities.
• BPJS Kesehatan and Ketenagakerjaan.
• Annual performance bonus and annual salary review.
• Paid annual leave and WFH opportunities, subject to company policies.
• The opportunity to lead a multidisciplinary team and directly influence Peponi’s brand growth and commercial performance.
• Opportunities to develop your leadership and strategic capabilities while working closely with the founders.

Skills: Content Strategy, Social Media, B2B Marketing, Marketing Communications, Content Marketing, TikTok, Affiliate Marketing, Google Analytics, Digital Marketing, Google Ads