Marketing Coordinator

for one of our clients: a transnational company dedicated to the manufacturing and commercialization of stationery items.

Main activities

• Monitor the competition, market trends, and campaign performance.
• Develop integrated marketing plans in B2B and B2C.
• Collaborate with the sales team to develop plans, strategies, and advertising campaigns to increase demand and inclusion in the national and international market.
• Define and maintain the brand personality both internally and externally, ensuring consistent and effective communication.
• Supervise the creation and production of marketing and design materials, ensuring coherence with the brand identity.
• Develop presentations, point of sale (POS) materials, and promotional campaigns.
• Delivery of projects on time, complying with the budget.
• Lead generation, as well as revenue growth and marketing return on investment (ROI).
• Act as the marketing liaison with the company's headquarters.

Requirements

• University Degree: Marketing, Advertising, Communication, Digital Marketing, or a related field.
• Experience as a Marketing Coordinator; international experience is desirable.
• Experience in B2B/B2C marketing projects and campaigns.
• Advanced English (B2-C1).
• Market and competitor analysis and intelligence.
• Development of brand positioning strategies (B2B and B2C).
• Development of sales/marketing Forecast.
• Management of KPIs, campaign results, and market reports; includes sales, profitability, etc.
• Project management.
• Familiarity with social media marketing, SEO, SEM, email.
• Strategic and analytical thinking.
• Results orientation.
• Customer focus.
• Teamwork.

Additional information

• Reference salary: $30,000 gross monthly plus 5,000 for KPI bonus. Plus superior benefits (SGMM, grocery vouchers, incentives, etc.)
• Schedule: Monday to Friday from 9:00 am to 6:00 pm. 1 hour for lunch. If necessary, may work on month-end closing Saturdays.
• Availability to travel within the republic.
• Location: León, Guanajuato.

Requirements

• Minimum education: Higher education - Bachelor's degree
• 5 years of experience
• Languages: English
• Knowledge: Results orientation, Marketing
• Driver's licenses: A
• Availability to travel: Yes

Keywords

residente, encargado, supervisor, subgerente, responsable, coordinador, gestor, capitan, mercadotecnia, marketing, mercadeo