MKT Development Specialist
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Machine translation — original language: Spanish.Show original
Job Objective
Participate in the development, launch, and positioning of new profitable products, ensuring their commercial, operational, and visual viability, aligned with market needs and different sales channels.
Main responsibilities:
- Detect opportunities for new products based on market, competition, and consumption trends.
- Ensure the viability of developments in terms of cost, logistics, production, and profitability.
- Define clear and differentiated value propositions per product.
- Collaborate with the Commercial area to adapt developments to key customers and channels, mainly wholesale and retail.
- Manage product launches, including timing, materials, communication, and execution at the point of sale.
- Analyze product performance considering sales, rotation, margin, and market acceptance.
- Propose improvements, optimizations, or discontinuations based on results and strategy.
- Perform costing and profitability analysis.
- Have knowledge in packaging and design focused on the shelf, as well as in consumption trends.
- Analyze and execute strategies for point of sale, exhibition, rotation, and consumer behavior.
- Coordinate with internal areas such as Production, Purchasing, and Sales, as well as with suppliers, to ensure the correct execution of projects.
- Ensure operational continuity and the improvement of existing processes.
Required Profile
Educational level:
Bachelor's degree in Mercadotecnia, Negocios Internacionales, Ingeniería Industrial, LAE, or a related field.
Experience:
Minimum 2 years as a brand manager, product development, or similar position, preferably in consumer goods companies.
Knowledge:
- New product development.
- Branding strategies and brand analysis.
- Trend analysis and consumer behavior.
- Trade Marketing strategies.
- Costing and profitability analysis.
- Packaging and visual communication focused on point of sale.
- Project management and coordination with different areas.
Competencies:
- Analytical capacity.
- Initiative.
- Strategic thinking.
- Planning and organization.
- Results orientation.
- Effective communication.
- Coordination and follow-up capacity.
Language:
Intermediate English.
We offer:
Salary $25,000 monthly pesos Monday to Friday 9:00 to 6:00.
-Requirements- Minimum education: Higher education - Bachelor's degree 2 years of experience Age: between 25 and 35 years Keywords: specialist, especialista