Head of Lead Generation - Channel Marketing
About Peak Energy: Peak Energy is a clean energy platform that develops, finances, builds, and operates utility-scale solar, rooftop generation, onshore wind, and battery storage solutions across Asia-Pacific. As a fast-growing scale-up, Peak combines the experience of leaders from TotalEnergies, Vestas, Cleantech Energy, and other leading industry players have the agility and pace of an entrepreneurial business. With more than 300 MW of operating assets and 1 GW of projects in development across Japan, Korea, Australia, Taiwan, the Philippines, Thailand, Singapore, and Indonesia, Peak is building one of the region’s most dynamic renewable energy platforms. Greenfield development remains at the heart of the business, complemented by flexible partnerships with industrials, developers, and investors to accelerate delivery and scale impact. Peak brings together the customer focus of a developer, the technical expertise of an EPC, and the financial strength of a leading infrastructure investor. The company is wholly owned by Stonepeak, one of the world’s largest alternative investment firms specializing in infrastructure and real assets, with more than USD 80 billion in assets under management. This combination of financial backing, technical depth, and local market relationships allows Peak to deploy capital with discipline and deliver high-quality clean energy solutions at scale. Let's partner together to support your sustainability journey. At Peak Energy, you'll collaborate with passionate individuals, drive meaningful impact, and be at the forefront of Asia’s transition to renewable energy. We believe everyone is needed for carbon neutrality. Therefore, fresh ideas are always welcomed. Are you excited about disrupting traditional energy sources and developing a sustainable future? Come join our team and be a part of the energy revolution with Peak Energy! Head of Lead Generation Location: Singapore (regional role) Reports to: Markets covered: Singapore, Philippines, Japan, Thailand, Taiwan, India, South Korea Role Purpose Own a coordinated, region-wide approach to lead generation across online and offline channels and across all subsidiaries, to deliver annual MW targets. Set the regional framework, equip each market with the assets to execute, and monitor and correct performance. Key Responsibilities
- Define the regional lead generation framework Build a regional lead generation structure, in line with overall business objectives and marketing strategy, for each subsidiary to implement, covering:
Customer and partner segmentation, prioritization and targeting
Company introduction and value proposition (the 30-second pitch)
Channel program and structure
Sales support assets
Proposed team structure and roles and responsibilities for lead hunting and nurturing
Lead documentation and reporting in Salesforce
Weekly performance report structure and KPIs
The framework must enable cross-country learning on what works and what doesn't, anddoesn't and let the Singapore regional team monitor progress and spot gaps needing attention.
- Support marketing in building sales packs per target segment and channel Help to develop content and assets for regional and local campaigns aimed at priority customers and channel partners:
Presentations, references and case studies
Thought leadership videos and articles
White papers and other supporting collateral
- Localize the framework into market go-to-market plans Work with marketing and sales teams in each market to adapt the regional framework into a local GTM plan, including:
Priority customer and channel segments with annual MW targets
Partner program and incentives: channel incentive structure and localized channel sales support material
Identification and signing of priority partners (JV partners and channel partners)
Planning and executing lead generation campaignsRecruiting and training people with hunting and farming profiles
- Monitor performance and manage the regional salesforce
Weekly reporting against defined KPIs (e.g., telesales, online and offline lead generation)
Weekly sales review calls with each market's sales and marketing teams
Monthly regional web-conferences to share updates, success cases, good practices and lessons learnt
- Identify issues and drive correction
Run quarterly performance deep-dives per market, with corrective action plans
Key Performance Indicators Annual MW target achievement per market and regionally
Lead volume, quality and conversion across online and offline channels
Number of priority partners signed and partner-sourced pipeline
Salesforce data completeness and reporting compliance
Framework adoption and local GTM plan delivery across the seven markets
Requirements Proven experience leading multi-country B2B lead generation or sales and marketing in APAC, ideally in energy, renewables or a related sector
Track record building channel and partner programs, including JV and channel partner negotiation
Strong command of digital marketing (SEM, social) and offline channels (events, telesales)
Proficient in Salesforce and KPI-driven performance management
Experience recruiting, training and managing hunting and farming sales profiles across cultures
Strong stakeholder management with country leadership; willingness to travel regionally
Fluent English; additional APAC languages an advantage