BUSINESS DEVELOPMENT/MARKETING SPECIALIST

Position Overview The Digital Marketing Specialist is a full-stack growth driver responsible for designing, deploying, and optimizing end-to-end user acquisition strategies across paid performance, organic SEO/GEO, and social media channels. Operating in an agile 0→10 scale environment, this role directly impacts FLIN’s growth by scaling high-quality lead pipelines for distressed consumer credit solutions (debt restructuring, refinancing, and loan consolidation).

Qualifications/Requirements: WHAT SHOULD YOU HAVE? Bachelor’s degree in Marketing, Business Administration, Communications, Information Technology, or a related field. Professional certifications in paid media platforms (e.g., Meta Certified Digital Marketing Associate/Media Buying Professional, Google Ads Certifications) and advanced technical SEO training are highly advantageous. Minimum of 3–5 years of proven, hands-on experience in full-stack digital marketing or growth marketing roles Native/Fluent proficiency in Tagalog (Mandatory) and high professional proficiency in English Paid Media Buying & Execution : Mastery over the architecture, bidding strategies, and audience targeting mechanics of Meta Ads Manager, Google Ads (Search, Display, YouTube), and TikTok Ads. Mobile & Funnel Attribution : Advanced hands-on configuration knowledge of data attribution platforms (Appsflyer or equivalent tracking software) to monitor deep funnel metrics (CPL, CPA, and CAC). Technical & Content SEO : High proficiency using industry-standard search optimization suites (Ahrefs, SEMrush, Google Search Console) to manage high-intent keyword positioning. AI Tool Integration & GEO : Practical working knowledge of using Generative AI engines (GPT, Gemini, Claude) for rapid content creation, copy iteration, and structuring web assets for Generative Engine Optimization (GEO). Content Management Systems (CMS) : Direct experience configuring and updating digital copy across mainstream content management platforms and landing page frameworks. Data Analytics Systems : Deep competency navigating Google Analytics and integrated CRM dashboards to isolate operational funnel drop-offs and generate weekly performance metrics. Integrity & Low Opportunism (Dark Traits Baseline) : Rigid alignment with corporate ethics, treating marketing budget allocation, user data privacy (PII guidelines), and absolute transparency in performance metric reporting as a non-negotiable professional baseline. Accountability & Ownership : Takes absolute accountability for full-funnel customer acquisition outcomes, capital efficiency, and hitting target CPA/CAC metrics within an agile 0→10 growth ecosystem. Growth-Minded Thinking : Aligns performance media buying, AI-driven content generation, and organic social positioning with deep localized consumer behavior trends and the company's scaling milestones. Analytical Problem-Solving : Proactively diagnoses multi-channel funnel drop-offs, isolates attribution anomalies, and implements data-driven experiments to course-correct underperforming campaigns. Adaptability & Experimentation : Thrives in a high-velocity, rapid-testing landscape; effortlessly manages conflicting channel objectives while deploying, failing, and iterating new creative formats at speed. Empathy & Customer-Centric Mindset : Focused on crafting user-centric narratives for financially distressed audiences, ensuring that content strips away the stigma of subprime credit while building profound brand trust and clarity.