Ecommerce and CRM Marketing Manager

Ecommerce and CRM Marketing Manager (f/m/d)

Baan • Amsterdam, NL

Posted 5 Aug 2026

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Work Experience 5 to 10 years

Full-time / part-time Full-time

Function

Education Level HBO or WO

Language Requirements German ( Fluent ) English ( Fluent )

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Patagonia is an outdoor apparel company. At a time when all life on earth is under threat of extinction, we aim to use the resources we have-our business, our investments, our voice and our imagination-to influence changes needed to protect our planet. A registered B Corporation and founding member of 1% for the Planet, Patagonia is recognised internationally for its commitment to product quality and environmental activism.

Your role: We're in business to save our home planet. This role is responsible for shaping Patagonia EMEA's strategy and execution across digital marketing channels and customer relationship management, guided by the global strategy. It is responsible for driving commercial and brand outcomes via performance marketing, email, and CRM programs while ensuring alignment with Patagonia's values and long-term business goals. The position oversees a team of professionals and team leads, and collaborates closely with global counterparts, internal stakeholders, and key partners to build and implement engaging and ethical digital programs.

Main tasks:

• Collaboratively shape the regional CRM strategy, ensuring alignment with global brand values and regional customer insights. Lead acquisition, engagement, and retention strategies that serve Patagonia's outdoor and activist communities and drive personalized engagement across DTC channels, including eCommerce and retail.
• Oversee the definition of the customer data roadmap and customer data enable the business. Champion customer-centric decision making across the organization and partner with Analytics and Consumer Insights teams to develop ...