Digital Marketing And It Officer

Company Description Continent Tours is a destination management company with its own offices, staff and vehicles in Ghana, Senegal and Mali, and a head office in the United States. We design and operate tours of West Africa for travel agents, tour operators, groups and individual travelers from North America, Europe and around the world.

Role Description This is a practical, hands-on role for someone who is equally comfortable updating a website, sending an email campaign and solving an office printer problem. You will work closely with our web and IT colleague, our design team and our external digital marketing agency, and you will supervise our National Service personnel.

This role is based in our Accra office. It reports to the Vice President, Sales and Marketing. We would like the successful candidate to start no later than Monday, January 18, 2027.

Key Responsibilities

Act as the day to day contact in Accra for our external digital marketing agency. Supply information, content and approvals, and follow agreed work through to completion. Build, test and send email campaigns and the monthly trade newsletter on our email platform, and keep contact lists clean and up to date. Upload and update tour pages and other content on our WordPress websites, following the company’s review and sign off procedure. Keep our tour listings on TourRadar and other online travel agencies accurate, including dates, prices and availability. Every price change is checked before it goes live. Prepare a short monthly report on email, website and listing results, in plain language. Keep a register of the company’s digital accounts and who has access to each, and make sure every account is held in the company’s name. Help colleagues with internet, email, laptop, printer and Microsoft 365 problems, and escalate complex issues to our external contractors. Obtain quotations for technology purchases, and set up new laptops and equipment for staff. Guide and supervise National Service personnel working in marketing and IT support. Cover web and IT tasks when colleagues are on leave, so that work continues without interruption.

Software and Technical Skills

WordPress, including updating pages, images and plugins. An email marketing platform such as Constant Contact or Mailchimp Microsoft 365, including basic user and mailbox administration. Basic use of Google Analytics and Google Search Console. Canva or basic image editing, for small updates. Practical knowledge of office networks, printers and laptops Basic HTML and CSS, enough to correct a page layout. Experience with a hosting control panel such as cPanel, including backups and SSL certificates, is an advantage. On page SEO basics, such as page titles, descriptions, headings and image sizes. Experience with an online travel agency extranet or booking platform is an advantage. Sensible use of AI tools, with every final piece checked by hand.

Experience and Qualifications

At least three years of experience in digital marketing, website administration or IT support, ideally a role combining them. A Bachelor’s degree in Information Technology, Computer Science, Marketing, Communications or a related field. Experience working with an external agency, contractor or supplier to agreed deadlines. Experience in travel, tourism or hospitality is an advantage. Good written English.

Personal Qualities

Accurate and well organized, with a habit of checking work before it goes live. Able to explain technical matters clearly to colleagues who are not technical. Dependable, and willing to follow approval procedures. Discreet with company accounts, passwords and information.

How to Apply

Please send your CV and a short cover letter to careers@continenttours.com

Closing date: Friday, November 13, 2026 .

Only shortlisted candidates will be contacted.

<