Digital Marketing Associate

Location: South Jakarta (Onsite) Position Overview: As a Digital Marketing Associate, you will report directly to the Digital Marketing Head and serve as a core part of the digital marketing team. You are responsible for executing and optimizing both paid and organic campaigns, ensuring tracking accuracy, and translating data into insights. In this role, you will also coordinate closely with the Digital Sales team to ensure all incoming leads are handled optimally.

Responsibilities

1. Paid Media & Performance

• Execute and optimize campaigns on Meta Ads, TikTok Ads, and Google Ads (SEM/PPC), including campaign setup, targeting, budgeting, as well as A/B testing on creative assets and copy.
• Manage channel budget allocation and maintain CPL, CPA, and ROAS metrics in accordance with targets.

1. Organic & Owned Channel

• Execute basic on-page SEO optimization, including keyword research, content optimization, and landing pages.
• Plan and execute email campaigns and WhatsApp campaign/broadcasts, covering audience segmentation, scheduling, copywriting, and result evaluation.
• Prepare content briefs and write copy for ad creatives, email campaigns, WhatsApp, and social media.

1. Landing Page & Tracking

• Manage and update landing pages and booking forms in Framer, including content adjustments, layout, A/B testing, and basic conversion optimization.
• Perform setup and audits of tracking on Meta Pixel, Conversions API (if relevant), GA4, and Google Tag Manager to ensure all events and conversions are recorded accurately.
• Understand and monitor traffic sources and attribution through UTM, channels, and funnels.

1. Lead Handoff & CRM

• Ensure the smooth flow of lead distribution from ads or landing pages to the Sales team, monitor lead quality, and provide regular feedback to the CS team.
• Maintain the neatness, accuracy, and updates of lead data within the CRM system or spreadsheets.

1. Reporting, Monitoring & Insight

• Monitor daily campaign performance and prepare weekly and monthly reports using relevant metrics (CTR, CPC, CPM, CPL, CVR, CAC, ROAS, and others), complete with analysis/insights and recommendations for next steps.
• Collect data and market research insights regarding industry trends, competitors, and audience behavior as input for campaign strategy development.

Qualifications

• Minimum 1–2 years of experience in digital marketing or performance marketing.
• Experienced in managing Meta Ads independently and understands campaign structure, audience targeting, and optimization techniques.
• Understands the basics of SEO/SEM, PPC, and TikTok Ads.
• Understands tracking systems (Meta Pixel, GA4, UTM, conversion events) and is accustomed to reading and interpreting performance metrics.
• Experienced in managing email marketing and WhatsApp campaigns.
• Possesses clear and persuasive copywriting skills in Bahasa Indonesia, as well as functional English skills.
• Analytical, detail-oriented, and accustomed to making data-driven decisions.
• Proactive, able to work independently in a small team, and adaptive to rapidly changing priorities.
• Willing to work onsite in Kramat Pela, Jakarta.

Added Value

• Experience using Framer, WooCommerce, or other website builders.
• Experienced in using Google Tag Manager and Looker Studio.
• Experience in the edtech, health, or education and consultation-based product industries.
• Proficient in basic design and editing skills (Canva/CapCut).
• Has an interest in the fields of neuroscience, psychology, or self-development.

Skills: Digital Marketing, Content Marketing, Marketing Communications, Social Media, TikTok Ads, Meta Ads, Content Strategy, Google Ads, Google Analytics