Performance Marketing Executive

About the company

Employer: Optimise Outsourcing Ltd

2. About the Client

Our client is a nationally recognised, design-led UK nursery brand with strong distribution across major retail partners and a growing direct-to-consumer ecommerce presence.

They operate in a commercially demanding, margin-sensitive category where:

• Trade investment is significant
• Retailer funding structures are commercially complex

• Promotional discipline is essential
• Seasonal trading materially impacts profitability

• Portfolio performance must be actively optimised

They value trust and transparency and work closely with offshore support teams to deliver timely, well coordinated services.

For GDPR and confidentiality reasons, the client’s identity will be disclosed at the interview stage.

4. About Optimise Outsourcing

Optimise Outsourcing is a UK-registered Employer of Record (EOR) and recruitment partner

with a strong operational base in Nairobi. We connect high-performing Kenyan professionals

with established international businesses and provide

• Full HR and operational support
• Structured onboarding and training

• Performance coaching and development
• A professional, office-based working environment

Joining Optimise means joining a company committed to long-term career growth and operational excellence.

Your tasks

1. Introduction to the Role

Optimise Outsourcing is growing its European marketplace presence and looking for a detaildriven Performance Marketing Executive to join the team. You will play a vital role in shaping our digital acquisition strategy. Your mission is to drive high-quality traffic, conversions, and revenue across our digital channels, predominantly in the UK but also supporting our international growth markets.

You will have daily, hands-on ownership of our Paid Social channels (Meta, TikTok, etc) and work closely with our Head of Digital & Ecommerce to coordinate and monitor our external Google Ads and Affiliate marketing agencies. Balancing daily data analysis with creative testing, you will help scale our digital presence for our award-winning travel systems and nursery ranges.

Working closely with our in-house creative team and external agency partners, you will play a hands-on role in ensuring our ad spend is deployed efficiently and campaigns are finely tuned for performance. This role is perfect for a proactive specialist who loves taking daily ownership of campaigns, diving into the data, and working with a supportive, collaborative team.

5. Key Responsibilities

• Paid Social Ownership: End-to-end management, execution, and optimization of hands-on paid social campaigns (Meta, TikTok, Pinterest) to drive DTC acquisition.

• Agency Coordination: Serve as the main point of contact and commercial driver for our external Google Ads (PPC, PMax, Shopping) and Affiliate marketing agencies, ensuring they meet strict KPIs and ROI targets.

• Testing & Creative Optimization: Collaborate with the internal creative team to brief, test, and iterate on high-performing ad creatives based on data insights.

• Performance Tracking & Analytics: Monitor, analyse, and report on daily/weekly performance metrics (ROAS, CPA, CTR), utilizing GA4 and platform dashboards to uncover growth opportunities.

• International Expansion: Support performance marketing localization and execution across core international digital storefronts.

• Budget Tracking: Assist in monitoring daily and weekly spends across platforms to ensure we stay on track with budget allocations and efficiency targets.

Requirements

6. Essentials

• 2+ years of experience in a performance marketing or paid media role, ideally within an e-commerce or consumer goods (DTC) environment.
• Hands-on expertise managing Paid Social suites (specifically Meta Ads Manager) with a proven track record of scaling budgets profitably.

• Strong agency management skills, with experience guiding Google Ads and Affiliate network partners to hit performance targets.
• Data-fluent and highly analytical, confident using Google Analytics 4 (GA4) and spreadsheets to manipulate data and derive actionable insights. Triple Whale experience is desirable.

• Commercially minded with a deep understanding of the e-commerce funnel, conversion rate optimization (CRO) principles, and attribution.
• Highly organized, proactive, and comfortable working at pace with a strong desire for end-to-end ownership.

• Experience with international digital marketing structures or localized ad compliance is a distinct advantage.

What we offer

Remuneration is aligned with experience and current market standards.

How to apply

9. Application Process (Please Read Carefully)

To be considered for this role, applicants must complete ALL the following:

Step 1 — Complete the mandatory assessment Step 2 — Upload your CV and cover letter via the assessment portal

Application & Assessment Link https://app.testgorilla.com/s/gwrnygfs

Applications without completed assessments will not be reviewed.

Other

Work Location: Nairobi (Office-based)

Working Hours: Monday–Friday

Type: Full-Time

8. Working Environment & Equipment

• Office-based role in Nairobi.
• All equipment provided, including:

o Computer and monitors · o Headset and telephony systems o Secure access to required systems Candidates are not required to provide their own equipment.