Head of Communication and Marketing (M/F)

OPT'IN, a specialized recruitment firm, is looking for a Head of Marketing & Communication (M/F) for its client based in Montpellier, a company operating in an international environment. You will join a growing organization and take global responsibility for Marketing & Communication activities. Reporting to the General Management and as a member of the Management team, you will lead an already structured multidisciplinary team and operate across a wide scope combining strategy, acquisition, communication, brand, product marketing, and performance.

The position:

Your missions Your role consists of defining and deploying the Marketing & Communication strategy in coherence with the company's development objectives. In this capacity, you will notably intervene in:

• the definition and management of the global marketing strategy;
• the development of the brand and its positioning;
• the management of marketing campaigns and acquisition actions;
• lead generation and monitoring their contribution to business objectives;
• product marketing and supporting launches;
• performance analysis and optimization of engaged actions;
• the management and development of a team covering several marketing and communication expertise areas;
• close coordination with sales, product teams, and other company functions;
• supporting business development across several markets;
• the progressive harmonization of marketing practices and methods in an international context;
• the identification of new opportunities and the evolution of marketing practices.

The position requires combining strategic vision with execution capability, in an agile environment where Marketing plays a role directly connected to growth challenges.

Profile sought:

Your profile You have significant experience, ideally at least 10 years, acquired in Marketing roles with responsibilities. You have evolved in an international environment and have successful experience in managing multidisciplinary teams. You master the main challenges related to:

• marketing strategy;
• acquisition and lead generation;
• brand and communication;
• product marketing;
• performance and ROI management;
• team management and support.

Experience acquired in a growing, agile, or highly technological company will be a real asset. You are comfortable in organizations where you must know how to take a high-level view while remaining close to operations. Your ability to unite, structure, challenge, and support teams will be decisive. An excellent level of English, both written and spoken, is indispensable.