Channel Marketing Specialist

1. Channel Marketing Planning & Execution

• Develop a communication plan, cooperating with strategic retailers (The Gioi Di Dong, FPTShop, Viettel Store, CellphoneS...) to launch new smartphones and promote monthly sales-oriented communication
• Manage campaign execution with strategic retailers from online to offline, including Content Production, KOL, Livestream, Media Buying, E-commerce landing page, POSM, Event/Activation
• Create creative briefing and work with the in-house production team to produce campaign assets using retailers’ channels.
• Develop & Optimise content on retailer websites to deliver Product USP that meets user demand (Product page content, Landing page Optimization)
• Do tracking and optimize brand presentation on retailers’ platforms.
• Build up good relationships with strategic retailers.
• Regularly have meetings with the sales department and partners to capture current business trends, to ensure that marketing programs support the sales team to achieve sales targets.
• Report on and evaluate effectiveness after all campaigns.

1. KOS (Key Opinion Sales) Content Management

• Develop KOS content strategy from planning content direction, developing creative briefs, guiding execution, to tracking performance and optimizing content effectiveness.
• Partner with the Training team to deliver authentic product storytelling, ensuring brand message consistency and maximizing engagement impact.
• Track and analyze KOS content performance, evaluate key metrics, and provide actionable recommendations to improve engagement, reach, and campaign effectiveness.

REQUIREMENT:

• Bachelor's degree in Marketing, Business Administration, International Relations, or a related background;
• Having experience in Account Management and Social Media Content are advantages
• At least 1-3 years of experience in a related field;
• Excellent Writing, Presentation and Negotiation skills;
• Excellent English skill;
• Update trends, especially social, youth culture, and mobile market trends; good sense of design
• Time management skills; can work under high pressure
• Sales-oriented, detail-oriented; result-oriented, can-do attitude and positive thinking
• Independent, self-motivated with excellent interpersonal and communication skills.
• Positive thinking with a strong willingness to adapt to any changes